A Really Good Foundation 123MD dupes and alternatives KimChi Chic Beauty
4.6 (558)·Tan · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Very close colour· Same full coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Matte rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
77
Wear & performance
61
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: for medium deep rich neutral skin with a peach hue
Matches: Very close colour· Same full coverage· Claims a blurring effect
Differences: Slightly warmer undertone· Matte rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
79
Wear & performance
61
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/combination skin
$12.99Ulta Beauty(product price)$16.01 less (55%)4.4 (41,209)
Matches: Very close colour· Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than natural matte finish· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
88
Wear & performance
68
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 25% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel
The closest shade to KimChi Chic Beauty A Really Good Foundation 123MD (Tan · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Maybelline Super Stay Lumi-Matte Foundation in 350, against KimChi Chic Beauty A Really Good Foundation in 123MD. Every attribute compared, with its share of the score.
ComparedYour shade123MDClosest match350How they compareScore
Shade match55% of overall89
Colour60%96#b17046#b0734aLooks identicalColour difference 1.2 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.9
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 85/100Shade match 89/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $16 more
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