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A Really Good Foundation 129MD dupes and alternatives KimChi Chic Beauty

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with buildable coverage, with a natural finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 4 matches have no ingredient list listed and are not shown.

Closest shade match: Tarte Timeless Hydrating Foundation 53S Deep Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Tarte
53S Deep Sand
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Shade match
84out of 100
Colour
89
Depth
95
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Huda Beauty
Cocoa 510R
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
79out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
72
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Best price
$37SephoraSephora
Costs $8 more

Your shade $29 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 129MD (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Timeless Hydrating Foundation in 53S Deep Sand, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest shade match53S Deep SandScore
Shade match55% of overall84
Colour89#9e5932#a0603cVery close colourColour difference 2.4 (0 is identical)
Depth95DeepDeep tanCloseDepth difference: 2.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65CoolNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 79/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 53S Deep Sand.

Same or better

  • Very close colour
  • Natural finish instead of natural matte
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest overall alternativeCocoa 510RScore
Shade match55% of overall82
Colour86#9e5932#9f6139Very close colourColour difference 2.8 (0 is identical)
Depth95DeepDeep tanCloseDepth difference: 3.0
Retailer descriptionTanDeep tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 79/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Cocoa 510R.

Same or better

  • Very close colour
  • Natural finish instead of natural matte
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Timeless Hydrating Foundation 53S Deep Sand

Match price
$42Ulta BeautyUlta Beauty
Costs $13 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Huda Beauty Easy Blur Natural Airbrush Foundation Cocoa 510R

Best price
$37SephoraSephora
Costs $8 more

Your shade $29 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.