Beautler.Your beauty butler

A Really Good Foundation 129MD dupes and alternatives KimChi Chic Beauty

Deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free1With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with a radiant finish, in liquid form.

  • 1 match has no finish listed and is not shown.
  • 11 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium Deep 28

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
129MDChange shade
Depth and undertone: Deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Pat McGrath Labs
Medium Deep 28
Depth and undertone: Deep · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
78out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
52
Wear (Wear & performance)
54
Skin (Skin suitability)
75
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $40 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 129MD (Deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5C1

    • Very close colour
    • Deep · Cool undertone

    $34

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Honeycomb 7.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Honeycomb 7.7 Red

    • Very close colour
    • Deep tan · Cool undertone

    $31

  3. NARS Soft Matte Complete Concealer

    Hazelnut

    NARS Soft Matte Complete Concealer, shade Hazelnut

    • Close colour
    • Deep tan · Cool undertone

    $36

  4. L'Oréal Paris True Match Radiant Serum Concealer

    W10.5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W10.5

    • Close colour
    • Deep · Cool undertone

    $16.99

  5. Tarte Shape Tape Full Coverage Matte Concealer

    57N rich

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57N rich

    • Close colour
    • Deep · Cool undertone

    $32

  6. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    148

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 148

    • Close colour
    • Deep tan · Neutral undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium Deep 28, against KimChi Chic Beauty A Really Good Foundation in 129MD. Every attribute compared, with its share of the score.

ComparedYour shade129MDClosest matchMedium Deep 28Score
Shade match55% of overall96
Colour93#9e5932#985a33Very close colourColour difference 1.7 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared52
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium Deep 28.

Same or better

  • Very close colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Where to buy Medium Deep 28

Best price
$69SephoraSephora
Costs $40 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.