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A Really Good Foundation 131D dupes and alternatives KimChi Chic Beauty

Deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 525 Deep Golden

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
131DChange shade
Depth and undertone: Deep · Warm
Finish and coverage: Natural matte · Full coverage
The match
L'Oréal Paris
525 Deep Golden
Depth and undertone: Deep · Warm · golden
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
88
Wear (Wear & performance)
58
Skin (Skin suitability)
92
Shade match
94out of 100
Colour
90
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
$10.01 less (35%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Maybelline

    Super Stay Lumi-Matte Foundation

    355
    Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$13.01 less (45%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $45Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than warm undertoneNatural rather than natural matte finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than natural matte finish · Does not claim a lightweight feel

    Retailer shade note: level-one tan with a neutral undertone

    Medium confidence· Digital match

    View match
  3. #4 · Maybelline

    Super Stay Lumi-Matte Foundation

    367
    Shade match 84
    $15.99Ulta BeautyUlta Beauty(product price)$13.01 less (45%)

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Slightly cooler undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: neutral cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    520 Sienna
    Shade match 84
    $18.99Ulta BeautyUlta Beauty(product price)$10.01 less (35%)

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than natural matte finishDoes not claim not settling into linesContains listed fragrance

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 83
    $69SephoraSephoraCosts $40 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Olive rather than warm undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Olive rather than warm undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium deep with olive undertones

    Medium confidence· Digital match

    View match
  6. Shade match 86
    $42Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/normal skin

    Retailer shade note: for tan-deep skin with neutral bronze undertones

    Medium confidence· Digital match

    View match
  7. Shade match 83
    $12.99Ulta BeautyUlta Beauty(product price)$16.01 less (55%)

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than warm undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  8. #9 · Live Tinted

    HUESTICK Complexion Stick

    06 Medium/Dark
    Shade match 88
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Near-identical swatch colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural matte finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    71
    Wear & performance
    54
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural matte finish · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match
  9. #10 · TIRTIR

    Mask Fit AI Filter Cushion

    43N DEEP COCOA
    Shade match 83
    $25Ulta BeautyUlta Beauty(product price)$4 less (14%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    83
    Finish & visual result
    71
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium deep with neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 131D (Deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Very close colour
    • Deep · Warm undertone

    $16.99

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    22NW

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 22NW

    • Looks identical
    • Deep · Neutral · neutral golden undertone

    $30

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    5W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 5W1

    • Close colour
    • Deep · Warm undertone

    $34

  4. Tarte Shape Tape Full Coverage Matte Concealer

    57S rich sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 57S rich sand

    • Close colour
    • Deep · Warm · golden undertone

    $32

  5. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    40 Medium Deep Golden

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 40 Medium Deep Golden

    • Close colour
    • Deep · Warm · golden undertone

    $32

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 525 Deep Golden, against KimChi Chic Beauty A Really Good Foundation in 131D. Every attribute compared, with its share of the score.

ComparedYour shade131DClosest match525 Deep GoldenScore
Shade match55% of overall94
Colour90#96572e#9e552aVery close colourColour difference 2.2 (0 is identical)
Depth99DeepDeepSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 87/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 525 Deep Golden.

Same or better

  • $10.01 less
  • Very close colour
  • Same warm undertone
  • Natural finish instead of natural matte
  • Same full coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy 525 Deep Golden

Match price
$18.99Ulta BeautyUlta Beauty
$10.01 less (35%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.