A Really Good Foundation 138D dupes and alternatives KimChi Chic Beauty
Rich deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
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2 of 32 matches
Only showing matches made for normal skin, mineral-based.
Closest shade match: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge
The equivalent shade: scored on colour, depth and undertone only.
138DChange shade

- Shade match
- 89out of 100
- Colour
- 89
- Depth
- 98
- Undertone
- 85
Your shade $29 at Ulta Beauty
Where to buy 40C Wenge
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
138DChange shade

- Overall match
- 85out of 100
- Shade (Shade match)
- 87
- Finish (Finish & visual result)
- 88
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 92
Your shade $29 at Ulta Beauty
Where to buy Deep Mocha
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to KimChi Chic Beauty A Really Good Foundation 138D (Rich deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
175
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175
- Very close colour
- Rich deep · Neutral · neutral pink undertone
$12.99
26N
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 26N
- Very close colour
- Rich deep · Neutral undertone
$30

8C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C
- Very close colour
- Very deep · Cool undertone
$38
17.5 Deep
Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep
- Close colour
- Rich deep · Cool undertone
$36

4N78
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78
- Close colour
- Very deep · Neutral · neutral pink undertone
$35

61G espresso golden
Tarte Shape Tape Full Coverage Matte Concealer, shade 61G espresso golden
- Very close colour
- Rich deep · Olive undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge, against KimChi Chic Beauty A Really Good Foundation in 138D. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge.
Same or better
- Very close colour
- Similar undertone (cool vs neutral)
- Natural finish instead of natural matte
- Medium rather than full coverage
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Does not claim not settling into lines
- Not marketed for dry/oily skin
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Why the closest overall alternative works
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha, against KimChi Chic Beauty A Really Good Foundation in 138D. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha.
Same or better
- Very close colour
- Similar undertone (cool vs neutral)
- Natural finish instead of natural matte
- Same full coverage
- Both claim long-wearing
- Adds SPF 50
Different
- Does not claim not settling into lines
- Does not claim a lightweight feel
- Fragrance is listed in the formula
Ingredients (information only, not scored)
14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge
Your shade $29 at Ulta Beauty
Closest overall alternative
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha
Your shade $29 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.