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A Really Good Foundation 139D dupes and alternatives KimChi Chic Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in liquid form, without fragrance.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 29 Rich Red

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
139DChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Patrick Ta
29 Rich Red
Depth and undertone: Rich deep · Cool
Finish and coverage: Radiant · Medium coverage
Shade match
98out of 100
Colour
97
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $29 more

Your shade $29 at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
139DChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Full coverage
Overall match
84out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
68
Skin (Skin suitability)
92
Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $53SephoraSephoraCosts $24 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  2. Shade match 93
    $53SephoraSephoraCosts $24 more

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Matte rather than natural matte finishNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    71
    Wear & performance
    75
    Skin suitability
    46

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Deep with Red Undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 89
    $60SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    72
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $34SephoraSephoraCosts $5 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for dry/normal/combination/oily skin

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry/normal/combination/oily skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  5. Shade match 86
    $45Ulta BeautyUlta BeautyCosts $16 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    86
    Finish & visual result
    77
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for extra deep neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  6. #8 · Too Faced

    Born This Way Soft Matte Foundation

    Ganache
    Shade match 85
    $48SephoraSephoraCosts $19 more

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneMatte rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural matte finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: richest with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 81
    $49Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Similar undertone (neutral vs cool)Same full coverageClaims colour stability

    Differences: Slightly lighterMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    75

    Close colour · Matte · Full coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep, cool-neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    10C
    Shade match 89
    $35Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame cool undertoneClaims a skin-like finish

    Differences: Slightly lighterNatural rather than natural matte finishLight rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    53
    Wear & performance
    86
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Natural rather than natural matte finish · Light rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: deep with cool, subtle rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · L'Oréal Paris

    Infallible Pro-Matte Foundation

    115 Rich Ebony
    Shade match 84
    $14.99Ulta BeautyUlta Beauty(product price)$14.01 less (48%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than natural matte finishDoes not claim not settling into linesNot marketed for dry/combination skin

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry/combination skin

    Medium confidence· Digital match

    View match
  10. #12 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Deep 300 N
    Shade match 75
    $49SephoraSephoraCosts $20 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly lighterNeutral rather than cool undertoneNatural rather than natural matte finish

    Score details
    Shade match
    75
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 139D (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Looks identical
    • Rich deep · Neutral undertone

    $38

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

  6. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 29 Rich Red, against KimChi Chic Beauty A Really Good Foundation in 139D. Every attribute compared, with its share of the score.

ComparedYour shade139DClosest shade match29 Rich RedScore
Shade match55% of overall98
Colour97#4d2712#4a240dLooks identicalColour difference 1.1 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.5
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall50
Finish34Natural matteRadiantDifferentRadiant finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 78/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation in 29 Rich Red.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect

Different

  • Radiant finish instead of natural matte
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs none

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha, against KimChi Chic Beauty A Really Good Foundation in 139D. Every attribute compared, with its share of the score.

ComparedYour shade139DClosest overall alternativeDeep MochaScore
Shade match55% of overall85
Colour79#4d2712#562f20Close colourColour difference 3.8 (0 is identical)
Depth87Rich deepRich deepSameDepth difference: 5.3
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 84/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Deep Mocha.

Same or better

  • Same cool undertone
  • Natural finish instead of natural matte
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation 29 Rich Red

Best price
$58SephoraSephora
Costs $29 more

Your shade $29 at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Deep Mocha

Best price
$39SephoraSephora
Costs $10 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.