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A Really Good Foundation 139D dupes and alternatives KimChi Chic Beauty

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid1
  • Cream0
  • Stick0
  • Powder0
  • Cushion0
  • Serum0

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with light coverage, in liquid form.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10C

The equivalent shade and the most similar foundation overall.

Your shade
KimChi Chic Beauty
139DChange shade
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural matte · Full coverage
The match
Kylie Cosmetics
10C
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Light coverage
Overall match
78out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
53
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
85
Depth
88
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
Costs $6 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 139D (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8N

    • Looks identical
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    190

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 190

    • Very close colour
    • Rich deep · Neutral undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Close colour
    • Rich deep · Cool undertone

    $36

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C, against KimChi Chic Beauty A Really Good Foundation in 139D. Every attribute compared, with its share of the score.

ComparedYour shade139DClosest match10CScore
Shade match55% of overall89
Colour85#4d2712#572e1cVery close colourColour difference 3.0 (0 is identical)
Depth88Rich deepRich deepSameDepth difference: 5.0
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall53
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyCombination, normalBoth marketed for normal/​combination skin
Overall match 78/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C.

Same or better

  • Very close colour
  • Same cool undertone
  • Natural finish instead of natural matte
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Runs slightly lighter
  • Light rather than full coverage
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 10C

Match price
$35Ulta BeautyUlta Beauty
Costs $6 more

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.