Beautler.Your beauty butler

A Really Good Foundation 140D dupes and alternatives KimChi Chic Beauty

Very deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: SUBTL. Beauty Stackable BB Powder Foundation Single Deepest 2N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KimChi Chic Beauty
140DChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural matte · Full coverage
The match
SUBTL. Beauty
Deepest 2N
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Medium coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: NARS Light Reflecting Foundation Anguilla

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KimChi Chic Beauty
140DChange shade
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural matte · Full coverage
The match
NARS
Anguilla
Depth and undertone: Rich deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
72
Wear (Wear & performance)
82
Skin (Skin suitability)
75
Best price
$55SephoraSephora
Costs $26 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 92
    $41Ulta BeautyUlta Beauty(product price)Costs $12 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverage

    Score details
    Shade match
    92
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $28SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural matte finishMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    97
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than natural matte finish · Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: deep espresso - rich brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Timeless Hydrating Foundation

    61N Espresso Neutral
    Shade match 92
    $42Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Very close colourSame neutral undertoneClaims a blurring effect

    Differences: Natural rather than natural matte finishBuildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    72
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than natural matte finish · Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $55SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Olive rather than neutral undertoneMatte rather than natural matte finishDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    79
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Olive rather than neutral undertone · Matte rather than natural matte finish · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: D7 - Very deep with neutral undertones and an olive tone

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Port Louis
    Shade match 89
    $55SephoraSephoraCosts $26 more

    Matches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than natural matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    72
    Wear & performance
    82
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  6. Shade match 93
    $34SephoraSephoraCosts $5 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than natural matte finishMedium rather than full coverageNot marketed for dry/normal/combination/oily skin

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    86
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than natural matte finish · Medium rather than full coverage · Not marketed for dry/normal/combination/oily skin

    Retailer shade note: neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KimChi Chic Beauty A Really Good Foundation 140D (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. NARS Soft Matte Complete Concealer

    Dark Coffee

    NARS Soft Matte Complete Concealer, shade Dark Coffee

    • Looks identical
    • Very deep · Neutral undertone

    $36

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    4N78

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 4N78

    • Looks identical
    • Very deep · Neutral · neutral pink undertone

    $35

  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16 Deep

    • Close colour
    • Very deep · Neutral undertone

    $36

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep

    • Very close colour
    • Very deep

    $12

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Cocoa

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Cocoa

    • Close colour
    • Very deep · Neutral undertone

    $36

  6. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    52 Deep Neutral

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 52 Deep Neutral

    • Slight colour difference
    • Very deep · Neutral undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

SUBTL. Beauty Stackable BB Powder Foundation Single in Deepest 2N, against KimChi Chic Beauty A Really Good Foundation in 140D. Every attribute compared, with its share of the score.

ComparedYour shade140DClosest shade matchDeepest 2NScore
Shade match55% of overall97
Colour95#5d3c2b#5f3a28Looks identicalColour difference 1.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.5
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To SUBTL. Beauty Stackable BB Powder Foundation Single in Deepest 2N.

Same or better

  • $5 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none

Why the closest overall alternative works

NARS Light Reflecting Foundation in Anguilla, against KimChi Chic Beauty A Really Good Foundation in 140D. Every attribute compared, with its share of the score.

ComparedYour shade140DClosest overall alternativeAnguillaScore
Shade match55% of overall94
Colour92#5d3c2b#563625Very close colourColour difference 2.0 (0 is identical)
Depth92Very deepRich deepCloseDepth difference: 3.9
Retailer descriptionVery deepVery deepBoth described as very deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared72
Finish78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, combinationBoth marketed for dry/​normal/​combination skin
Overall match 86/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Anguilla.

Same or better

  • Very close colour
  • Same neutral undertone
  • Natural finish instead of natural matte
  • Medium rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy

Closest shade match

SUBTL. Beauty Stackable BB Powder Foundation Single Deepest 2N

Match price
$24Ulta BeautyUlta Beauty
$5 less (17%)

Your shade $29 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

NARS Light Reflecting Foundation Anguilla

Best price
$55SephoraSephora
Costs $26 more

Your shade $29 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.