A Really Good Foundation 140D dupes and alternatives KimChi Chic Beauty
4.6 (558)·Very deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Natural rather than natural matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
72
Wear & performance
82
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: D7 - very deep with neutral undertones
Matches: Same neutral undertone· Claims a blurring effect· Both claim long-wearing
Differences: Natural rather than natural matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
72
Wear & performance
82
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: D.75 - very rich deep with neutral undertones and a red tone
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
72
Wear & performance
72
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Matte rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Claims a blurring effect
Differences: Slightly lighter· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
89
Finish & visual result
72
Wear & performance
68
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Slightly lighter · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for oily skin
Retailer shade note: deepest with neutral undertones
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Slightly lighter· Natural rather than natural matte finish· Medium rather than full coverage
Score details
Shade match
91
Finish & visual result
70
Wear & performance
70
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Natural rather than natural matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination/oily skin
Retailer shade note: richest with neutral undertones
The closest shade to KimChi Chic Beauty A Really Good Foundation 140D (Very deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Urban Decay Hydromaniac Hydrating Dewy Foundation in 90, against KimChi Chic Beauty A Really Good Foundation in 140D. Every attribute compared, with its share of the score.
ComparedYour shade140DClosest shade match90How they compareScore
Shade match55% of overall96
Colour60%95#5d3c2b#5b3826Looks identicalColour difference 1.4 (0 is identical)
Finish35%78Natural matteNaturalCloseNatural finish rather than natural matte
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Dry, normal, combination, oilyNormal, dryBoth marketed for dry/normal skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
e.l.f. Cosmetics Soft Glam Satin Foundation in 63 Rich Warm, against KimChi Chic Beauty A Really Good Foundation in 140D. Every attribute compared, with its share of the score.
ComparedYour shade140DClosest overall alternative63 Rich WarmHow they compareScore
Shade match55% of overall86
Colour60%92#5d3c2b#5c3726Very close colourColour difference 2.0 (0 is identical)
Overall match 87/100Shade match 86/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $26 more
