Beautler.Your beauty butler

Revealer Super Creamy + Brightening Concealer Tone 10 W dupes and alternatives Kosas

Deep · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

1 of 30

Only showing matches with full coverage, without silicones.

  • 5 matches have no coverage listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 44.0 Deep Natural

The equivalent shade and the most similar concealer overall.

Your shade
Kosas
Tone 10 WChange shade
Depth and undertone: Deep · Warm · golden
Finish and coverage: Radiant · Medium coverage
The match
IT Cosmetics
44.0 Deep Natural
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
65out of 100
Shade (Shade match)
71
Finish (Finish & visual result)
61
Wear (Wear & performance)
40
Skin (Skin suitability)
84
Shade match
71out of 100
Colour
69
Depth
91
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to Kosas Revealer Super Creamy + Brightening Concealer Tone 10 W (Deep · Warm · golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. Kosas Revealer Skin-Improving Foundation SPF 25

    Rich Deep Neutral 450

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Rich Deep Neutral 450

    • Nearest in this range
    • Deep tan · Neutral undertone

    $45

    SephoraView at Sephora

Closest foundations

  1. Maybelline Fit Me Matte + Poreless Foundation

    Deep Golden 368

    Maybelline Fit Me Matte + Poreless Foundation, shade Deep Golden 368

    • Looks identical
    • Deep · Warm · golden undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Milani Conceal + Perfect 2-in-1 Foundation

    Golden Toffee

    Milani Conceal + Perfect 2-in-1 Foundation, shade Golden Toffee

    • Very close colour
    • Deep · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. SUBTL. Beauty Stackable BB Powder Foundation Single

    Deepest 1W

    SUBTL. Beauty Stackable BB Powder Foundation Single, shade Deepest 1W

    • Very close colour
    • Deep · Warm undertone

    $24

    Ulta BeautyView at Ulta Beauty
  4. Polite Society More Than a Pretty Face Skin-Caring Foundation

    Very Deep Warm

    Polite Society More Than a Pretty Face Skin-Caring Foundation, shade Very Deep Warm

    • Very close colour
    • Deep · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Tarte Timeless Hydrating Foundation

    57G Rich Golden

    Tarte Timeless Hydrating Foundation, shade 57G Rich Golden

    • Very close colour
    • Deep · Warm · golden undertone

    $42

    Ulta BeautyView at Ulta Beauty
  6. PÜR 4-in-1 Pressed Mineral Makeup SPF 15

    Deeper DPP1

    PÜR 4-in-1 Pressed Mineral Makeup SPF 15, shade Deeper DPP1

    • Very close colour
    • Deep · Warm · golden undertone

    $34

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural, against Kosas Revealer Super Creamy + Brightening Concealer in Tone 10 W. Every attribute compared, with its share of the score.

ComparedYour shadeTone 10 WClosest match44.0 Deep NaturalScore
Shade match55% of overall71
Colour69#845037#825b4aSlight colour differenceColour difference 5.1 (0 is identical)
Depth91DeepDeepSameDepth difference: 4.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Normal, dry, combinationNormal, dry, combination, oily, sensitiveBoth marketed for normal/​dry/​combination skin
Overall match 65/100Shade match 71/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 44.0 Deep Natural.

Same or better

  • $2 less
  • Full rather than medium coverage
  • Claims long-wearing
  • Claims not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Neutral rather than warm undertone
  • Natural finish instead of radiant
  • No skin-like finish claimed

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, no siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone none vs high
View full match

Where to buy 44.0 Deep Natural

Best price
$30SephoraSephora
$2 less (6%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.