Tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, without talc or dimethicone.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $45 at Sephora
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at Sephora
Ulta Beautyfrom $50 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$4 less (9%)Matches: Same neutral undertoneSame natural finishSame medium coverage
Differences: No SPF
Close colour · Natural · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: No SPF
Retailer shade note: tan dark neutral
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$9 less (20%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly cooler undertoneNo blurring effect claimedNot marketed for normal skin
Very close colour · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No blurring effect claimed · Not marketed for normal skin · No SPF
Retailer shade note: deep - cool
Medium confidence· Digital match
LIXR Beauty Multi-Use Cream-to-Powder Concealer & Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $5 moreMatches: Same neutral undertoneSame natural finishSame medium coverage
Differences: Slightly deeperNo skin-like finish claimedNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · No skin-like finish claimed · Not marketed for dry skin · No SPF
Retailer shade note: Very deep with neutral undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$3 less (7%)Matches: Very close colourSame medium coverageBoth claim a skin-like finish
Differences: Slightly warmer undertoneRadiant rather than natural finishContains listed fragrance
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Contains listed fragrance · No SPF
Retailer shade note: deep with warm undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautySame priceMatches: Same neutral undertoneSame medium coverageBoth claim a skin-like finish
Differences: Slightly deeperRadiant rather than natural finishNo long-wear claim
Close colour · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No long-wear claim · No SPF
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Fièra Cosmetics All-in-Wonder Concealer + Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $5 moreMatches: Same natural finishSame medium coverageBoth claim a blurring effect
Differences: Slightly cooler undertoneNo skin-like finish claimedNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly cooler undertone · No skin-like finish claimed · Not marketed for dry skin · No SPF
Retailer shade note: Deep with cool undertones
Medium confidence· Digital match
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick
Every store that sells this shade · prices as last checked
Sephora$50View at SephoraUlta Beautyfrom $50 · product priceView at Ulta BeautyUlta Beauty(product price)$7 less (16%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Olive rather than neutral undertoneMatte rather than natural finishNo skin-like finish claimed
Very close colour · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · No skin-like finish claimed · No SPF
Retailer shade note: deep with warm neutral olive undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sThe closest shade to Kosas Revealer Skin-Improving Foundation SPF 25 Deep Neutral 380 (Tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Tone 8.5 C
$32
53H deep honey
$32
40.5 Deep
$30
WN 122 Clove
$22
Caramel
$12
5N
$38
N10
$16.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai, against Kosas Revealer Skin-Improving Foundation SPF 25 in Deep Neutral 380. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 29N Batai.
5 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
SephoraYour shade $45 at Sephora
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
