Digital Complexion Fluid Foundation D 31 dupes and alternatives Kryolan Professional Makeup
Medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
Formulation
- Liquid0
- Stick0
- Powder0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Silicones0
- Coconut oil2
SortSort byOverall match
2 of 33 matches
Only showing matches made for sensitive skin, with light coverage, without talc.
Closest shade match: Poom Natural Glow Hydrating Foundation #400 - Tan Neutral
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 85out of 100
- Colour
- 88
- Depth
- 98
- Undertone
- 70
Your shade $46.90 at Ulta Beauty
Where to buy #400 - Tan Neutral
Poom Natural Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Tan
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 80out of 100
- Shade (Shade match)
- 81
- Finish (Finish & visual result)
- 62
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 100
Your shade $46.90 at Ulta Beauty · product price; shade not separately priced
Where to buy Tan
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Kryolan Professional Makeup Digital Complexion Fluid Foundation D 31 (Medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

390
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 390
- Looks identical
- Medium · Warm · yellow undertone
$30
143
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 143
- Looks identical
- Medium · Neutral · neutral golden undertone
$12.99

Candied Ginger 6.1 Golden
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Candied Ginger 6.1 Golden
- Very close colour
- Medium · Warm · golden undertone
$31

3N42
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N42
- Very close colour
- Medium · Neutral · neutral golden undertone
$35
NC42
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC42
- Close colour
- Medium · Warm · golden undertone
$30
Topaz 7
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Topaz 7
- Close colour
- Medium light · Warm · peach undertone
$39
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 31. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Poom Natural Glow Hydrating Foundation in #400 - Tan Neutral.
Same or better
- Very close colour
- Same matte finish
- Light rather than buildable coverage
- Claims a skin-like finish
- Both claim a lightweight feel
- No drying alcohol listed
Different
- No blurring effect claimed
- No long-wear claim
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 31. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 in Tan.
Same or better
- $5.90 less
- Light rather than buildable coverage
- Both claim long-wearing
- Both claim a lightweight feel
- No drying alcohol listed
- Adds SPF 25
Different
- Small colour difference on the swatch
- Natural finish instead of matte
- No blurring effect claimed
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Poom Natural Glow Hydrating Foundation #400 - Tan Neutral
Your shade $46.90 at Ulta Beauty
Closest overall alternative
Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25 Tan
Your shade $46.90 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.