Tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
5 of 32 matches
Only showing matches with buildable coverage, without fragrance.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
R.E.M. Beauty Sweetener Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $35 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $7.10 moreMatches: Very close colourSame matte finishSame buildable coverage
No material differences in the data we have.
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: medium deep with cool undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$54View at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$4.90 less (10%)Matches: Very close colourSame buildable coverageBoth claim a blurring effect
Differences: Natural rather than matte finish
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty$25.90 less (55%)Matches: Very close colourSame buildable coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetThe closest shade to Kryolan Professional Makeup Digital Complexion Fluid Foundation D 34 (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
N10
$16.99
Amande
050 Café
5C
$38
6 Neutral
$42
470C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
R.E.M. Beauty Sweetener Foundation in tan 8 c, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 34. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To R.E.M. Beauty Sweetener Foundation in tan 8 c.
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Laura Mercier Real Flawless Feather Matte Powder Foundation in 5W Eclair, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in D 34. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Laura Mercier Real Flawless Feather Matte Powder Foundation in 5W Eclair.
6 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
R.E.M. Beauty Sweetener Foundation tan 8 c
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
Laura Mercier Real Flawless Feather Matte Powder Foundation 5W Eclair
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
View at Sephora