Light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
22 of 34 matches
Only showing matches with a matte finish, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
Macy's$38View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $7.10 moreMatches: Near-identical swatch colourSame matte finishSame buildable coverage
No material differences in the data we have.
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: light with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty$8.90 less (19%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageNot marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Medium rather than buildable coverage · Not marketed for sensitive skin
Retailer shade note: light medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$21.90 less (47%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Full rather than buildable coverageContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta Beauty
SephoraCosts $8.10 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: M1 - Medium with warm undertones, and a golden tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$21.90 less (47%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than buildable coverageContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than buildable coverage · Contains listed fragrance
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty$34.91 less (74%)Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonSephoraCosts $5.10 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautySephoraCosts $8.10 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: M2.25 - Medium with neutral undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$7.90 less (17%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: beige with neutral undertone with light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephora$7.90 less (17%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: beige with neutral undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $11.10 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Medium, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephoraCosts $8.10 moreMatches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: M1.5 - Medium with cool undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)$34.91 less (74%)Matches: Near-identical swatch colourSame matte finishBoth claim a lightweight feel
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonUlta Beauty$7.90 less (17%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: light to medium beige with peachy undertone for light to medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $11.10 moreMatches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Light to medium, warm golden undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautyUlta Beauty(product price)$34.91 less (74%)Matches: Very close colourSame matte finishBoth claim a lightweight feel
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for combination/dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for combination/dry/sensitive skin
Medium confidence· Digital match
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$7.97View at WalmartTarget$8.99View at TargetCVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta BeautyWalgreens$12.99View at WalgreensAmazonSee price at AmazonView at AmazonSephoraCosts $8.10 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: L5 - Light to medium with warm undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephora$4.90 less (10%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skinContains listed fragrance
Looks identical · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Medium confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautySephora$7.90 less (17%)Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: light neutral golden with peachy undertone for light skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $5.10 moreMatches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than buildable coverage
Retailer shade note: medium with cool undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyShowing 12 of 20 matches
The closest shade to Kryolan Professional Makeup Digital Complexion Fluid Foundation O 15 (Light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
270N
$24
6.5 Medium
$36
3.5 Neutral
$42
NC17.5
$30
Vanilla Swirl 3.1 Beige
$31
Medium Sand
$8
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Kylie Cosmetics Natural Blur Powder Foundation in 5C, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 5C.
5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
Jane Iredale Beyond Matte Liquid Foundation in M2, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in O 15. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Jane Iredale Beyond Matte Liquid Foundation in M2.
4 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation 5C
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
Jane Iredale Beyond Matte Liquid Foundation M2
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
