Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
4 of 33 matches
Only showing matches without silicones or talc.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $46.90 at Ulta Beauty
ILIA Super Serum Skin Tint SPF 40
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)$4.90 less (10%)Matches: Near-identical swatch colourSame buildable coverageBoth claim a blurring effect
Differences: Natural rather than matte finish
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish
Medium confidence· Digital match
Tarte Timeless Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8.10 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: MD3.15 - medium-deep to deep with warm undertones
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyThe closest shade to Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 26.5 (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NW40
$30
12 Tan-Deep
$36
4N1
$34
Caramel Corn 5.1 Neutral
$31
11.5
$42
400 Caramel
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
ILIA Super Serum Skin Tint SPF 40 in Ramla Bay ST12.5, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 26.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To ILIA Super Serum Skin Tint SPF 40 in Ramla Bay ST12.5.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
NARS Light Reflecting Foundation in Seville, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 26.5. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NARS Light Reflecting Foundation in Seville.
5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
ILIA Super Serum Skin Tint SPF 40 Ramla Bay ST12.5
SephoraYour shade $46.90 at Ulta Beauty
NARS Light Reflecting Foundation Seville
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
