Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
27 of 34 matches
Only showing matches without talc or coconut oil.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $46.90 at Ulta Beauty
Youngblood Loose Mineral Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$50View at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $22.10 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Contains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: intense medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)Costs $22.10 moreMatches: Very close colourSame matte finishSame buildable coverage
Differences: Contains listed fragrance
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Contains listed fragrance
Retailer shade note: medium shade, neutral undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautyUlta Beauty(product price)$6.90 less (15%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageDoes not claim a lightweight feelNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Medium rather than buildable coverage · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: light skin with a balance of warm & cool undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Macy's$40View at Macy'sUlta Beauty(product price)$32.40 less (69%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageDoes not claim a lightweight feel
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than buildable coverage · Does not claim a lightweight feel
Retailer shade note: fair shade with warm undertones
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14.50 · product priceView at Ulta Beauty
SephoraCosts $1.10 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for dry/sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: light with medium warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$7.90 less (17%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Medium rather than buildable coverageNo long-wear claimNot marketed for normal/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim · Not marketed for normal/sensitive skin
Medium confidence· Digital match
Clinique Acne Solutions Liquid Makeup Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $11.10 moreMatches: Very close colourSame matte finishBoth claim long-wearing
Differences: Medium rather than buildable coverageNo blurring effect claimedNot marketed for dry/sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance
Retailer shade note: Medium, neutral undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta BeautySephora$1.90 less (4%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Full rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Full rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: fair to light skin tones with yellow undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Matte Velvet Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraMacy's$45View at Macy'sUlta Beauty(product price)$30.90 less (66%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$30.90 less (66%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Medium rather than buildable coverageNo long-wear claim
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Medium rather than buildable coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $1.10 moreMatches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Natural Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraSephora$1.90 less (4%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for oily/sensitive skin
Retailer shade note: Medium with neutral cool undertones
Medium confidence· Digital match
Kosas Revealer Skin-Improving Foundation SPF 25
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraUlta Beauty$25.90 less (55%)Matches: Very close colourSame buildable coverageClaims a skin-like finish
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Medium confidence· Digital match
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$21View at Ulta Beauty
Target$30View at TargetUlta Beauty(product price)$4.90 less (10%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than buildable coverageNo long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Full rather than buildable coverage · No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$21.90 less (47%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light medium with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $0.10 moreMatches: Very close colourBoth claim a blurring effectBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than buildable coverageNot marketed for dry/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · Not marketed for dry/sensitive skin
Retailer shade note: light-medium warm-olive
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautyUlta Beauty(product price)$21.90 less (47%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: medium with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)$21.90 less (47%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than buildable coverageNo blurring effect claimedContains listed fragrance
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than buildable coverage · No blurring effect claimed · Contains listed fragrance
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $1.10 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: light with warm undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty(product price)$5.90 less (13%)Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishMedium rather than buildable coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage
Retailer shade note: light medium olive
Medium confidence· Digital match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Macy's$41View at Macy'sUlta Beautyfrom $41 · product priceView at Ulta BeautySephora$8.90 less (19%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for dry/sensitive skin
Retailer shade note: fair (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $1.10 moreMatches: Very close colourBoth claim long-wearingClaims colour stability
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Very close colour · Natural · Medium coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · Not marketed for oily/sensitive skin
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
Makeup By Mario SurrealSkin Luminous Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beauty$12.90 less (28%)Matches: Near-identical swatch colourClaims not settling into linesBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beauty$34View at Ulta BeautyUlta Beauty$34.90 less (74%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel
Differences: Natural rather than matte finishMedium rather than buildable coverageNo blurring effect claimed
Looks identical · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than buildable coverage · No blurring effect claimed · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty$11.90 less (25%)Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect
Differences: Natural rather than matte finishLight rather than buildable coverageNot marketed for dry/oily/sensitive skin
Looks identical · Natural · Light coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish · Light rather than buildable coverage · Not marketed for dry/oily/sensitive skin
Retailer shade note: medium with warm neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Skin Tint Blurring Elixir Foundation
Every store that sells this shade · prices as last checked
Macy's$35View at Macy'sUlta Beauty$35View at Ulta BeautyShowing 12 of 25 matches
The closest shade to Kryolan Professional Makeup Digital Complexion Fluid Foundation Y 26 (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
21.5 Medium Nude
$30
10 Light Golden
$32
Tone 5.8
$17
CN 74 Beige
$22
415 Bisque W
$32
3N Neutral
$42
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Youngblood Loose Mineral Foundation in Honey, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 26. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youngblood Loose Mineral Foundation in Honey.
1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD31, against Kryolan Professional Makeup Digital Complexion Fluid Foundation in Y 26. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation in BD31.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Youngblood Loose Mineral Foundation Honey
Ulta BeautyYour shade $46.90 at Ulta Beauty
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation BD31
Ulta BeautyYour shade $46.90 at Ulta Beauty · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
