Natural Fluid Foundation NO 10 dupes and alternatives Kryolan Professional Makeup
Medium tan · Olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Finish
- Matte2
- Natural0
- Radiant0
Formulation
- Liquid1
- Stick0
- Serum0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance2
- Alcohol denat.2
- Talc2
- Silicones0
- Coconut oil2
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2 of 30 matches
Finish
Formulation
Avoid ingredient
Only showing matches made for sensitive skin, with medium coverage, cruelty-free.
- 2 matches have no skin type listed and are not shown.
- 19 matches have no cruelty-free claim listed and are not shown.
Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm
The equivalent shade: scored on colour, depth and undertone only.

- Shade match
- 93out of 100
- Colour
- 92
- Depth
- 100
- Undertone
- 90
Your shade $51.50 at Ulta Beauty
Where to buy 30 Medium Warm
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Tan Warm
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 84out of 100
- Shade (Shade match)
- 84
- Finish (Finish & visual result)
- 70
- Wear (Wear & performance)
- 100
- Skin (Skin suitability)
- 100
Your shade $51.50 at Ulta Beauty · product price; shade not separately priced
Where to buy Tan Warm
Ulta Beauty Collection Complexion Crush Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Kryolan Professional Makeup Natural Fluid Foundation NO 10 (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

Praline 6.3 Neutral
Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Praline 6.3 Neutral
- Very close colour
- Medium tan · Olive · neutral olive undertone
$31

11
Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11
- Close colour
- Medium tan · Olive · neutral olive undertone
$42
144
Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144
- Very close colour
- Medium · Neutral · neutral golden undertone
$12.99
Tan Neutral
e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral
- Very close colour
- Medium · Neutral undertone
$8

430
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430
- Very close colour
- Medium tan · Warm · golden undertone
$30
17W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W
- Very close colour
- Medium tan · Warm undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm, against Kryolan Professional Makeup Natural Fluid Foundation in NO 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm.
Same or better
- $13.50 less
- Very close colour
- Same olive undertone
- Medium rather than light coverage
- Both claim a skin-like finish
- Claims a blurring effect
- Claims 8-hour wear
- Claims transfer resistance
- Claims colour stability
- Both claim a lightweight feel
Different
- Matte finish instead of natural
- Not marketed for dry skin
Ingredients (information only, not scored)
7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Ulta Beauty Collection Complexion Crush Foundation in Tan Warm, against Kryolan Professional Makeup Natural Fluid Foundation in NO 10. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Ulta Beauty Collection Complexion Crush Foundation in Tan Warm.
Same or better
- $35.50 less
- Very close colour
- Medium rather than light coverage
- Both claim a skin-like finish
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Slightly warmer undertone
- Matte finish instead of natural
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm
Your shade $51.50 at Ulta Beauty
Closest overall alternative
Ulta Beauty Collection Complexion Crush Foundation Tan Warm
Your shade $51.50 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.