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Natural Fluid Foundation NO 10 dupes and alternatives Kryolan Professional Makeup

Medium tan · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kryolan Professional Makeup
NO 10Change shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Light coverage
The match
Rare Beauty
30 Medium Warm
Depth and undertone: Medium tan · Olive · warm olive
Finish and coverage: Matte · Medium coverage
Shade match
93out of 100
Colour
92
Depth
100
Undertone
90
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$13.50 less (26%)

Your shade $51.50 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier T4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kryolan Professional Makeup
NO 10Change shade
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Light coverage
The match
Westman Atelier
Atelier T4
Depth and undertone: Medium tan · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
81out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
40
Best price
$69SephoraSephora
Costs $17.50 more

Your shade $51.50 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 170 G
    Shade match 84
    $49SephoraSephora$2.50 less (5%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    84
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 17
    Shade match 86
    $69SephoraSephoraCosts $17.50 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with neutral peach undertones

    Medium confidence· Digital match

    View match
  3. #5 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 19
    Shade match 86
    $69SephoraSephoraCosts $17.50 more

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 100 Deep Honey
    Shade match 85
    $39Ulta BeautyUlta Beauty(product price)$12.50 less (24%)

    Matches: Very close colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $49SephoraSephora$2.50 less (5%)

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium to tan skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Light Reflecting Foundation

    Moorea
    Shade match 88
    $55Ulta BeautyUlta Beauty(product price)Costs $3.50 more

    Matches: Near-identical swatch colourSame natural finishClaims a blurring effect

    Differences: Slightly warmer undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: MD2.3 - medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  7. #9 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 120 W
    Shade match 80
    $49SephoraSephora$2.50 less (5%)

    Matches: Same natural finishBoth claim a skin-like finishClaims long-wearing

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for oily/sensitive skin

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  8. Shade match 82
    $55SephoraSephoraCosts $3.50 more

    Matches: Both claim a lightweight feelAdds SPF 20

    Differences: Neutral rather than olive undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    61
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than olive undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for combination/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 85
    $49SephoraSephora$2.50 less (5%)

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Medium 20
    Shade match 81
    $69SephoraSephoraCosts $17.50 more

    Matches: Claims a blurring effectBoth claim a lightweight feel

    Differences: Slightly warmer undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    81
    Finish & visual result
    58
    Wear & performance
    100
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: medium with golden red undertones

    Medium confidence· Digital match

    View match
  11. #13 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    11 Neutral
    Shade match 85
    $52SephoraSephoraCosts $0.50 more

    Matches: Very close colourSame natural finishClaims a blurring effect

    Differences: Neutral rather than olive undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than olive undertone · Medium rather than light coverage · No skin-like finish claimed · Not marketed for oily/sensitive skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 81
    $34SephoraSephora$17.50 less (34%)

    Matches: Same natural finishBoth claim a skin-like finishClaims 12-hour wear

    Differences: Slightly warmer undertoneMedium rather than light coverageNot marketed for combination/dry/normal/oily skin

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    54
    Skin suitability
    20

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than light coverage · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kryolan Professional Makeup Natural Fluid Foundation NO 10 (Medium tan · Olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Praline 6.3 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Praline 6.3 Neutral

    • Very close colour
    • Medium tan · Olive · neutral olive undertone

    $31

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    11

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 11

    • Close colour
    • Medium tan · Olive · neutral olive undertone

    $42

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    144

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 144

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $12.99

  4. e.l.f. Cosmetics 16HR Camo Concealer

    Tan Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Tan Neutral

    • Very close colour
    • Medium · Neutral undertone

    $8

  5. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    430

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 430

    • Very close colour
    • Medium tan · Warm · golden undertone

    $30

  6. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm, against Kryolan Professional Makeup Natural Fluid Foundation in NO 10. Every attribute compared, with its share of the score.

ComparedYour shadeNO 10Closest shade match30 Medium WarmScore
Shade match55% of overall93
Colour92#ce8a49#ce8950Very close colourColour difference 2.0 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone90OliveOlive · warm oliveClosefrom retailer shade descriptions
Finish & visual result25% of overall70
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed8-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, dry, normal, oily, sensitiveCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily/​sensitive skin
Overall match 80/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 30 Medium Warm.

Same or better

  • $13.50 less
  • Very close colour
  • Same olive undertone
  • Medium rather than light coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Claims 8-hour wear
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Not marketed for dry skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier T4, against Kryolan Professional Makeup Natural Fluid Foundation in NO 10. Every attribute compared, with its share of the score.

ComparedYour shadeNO 10Closest overall alternativeAtelier T4Score
Shade match55% of overall83
Colour86#ce8a49#c1864aVery close colourColour difference 2.8 (0 is identical)
Depth93Medium tanMedium tanSameDepth difference: 3.6
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, dry, normal, oily, sensitiveNormal, combinationBoth marketed for combination/​normal skin
Overall match 81/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides in Atelier T4.

Same or better

  • Very close colour
  • Same natural finish
  • Medium rather than light coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Neutral rather than olive undertone
  • No skin-like finish claimed
  • Not marketed for dry/oily/sensitive skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 30 Medium Warm

Best price
$38SephoraSephora
$13.50 less (26%)

Your shade $51.50 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Westman Atelier Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides Atelier T4

Best price
$69SephoraSephora
Costs $17.50 more

Your shade $51.50 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.