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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 080 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for combination skin, with medium coverage.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 4N68 - Coffee

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 080Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Make Up For Ever
4N68 - Coffee
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
97out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Hourglass Ambient Soft Glow Foundation 14

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 080Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Hourglass
14
Depth and undertone: Deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
76
Best price
$60SephoraSephora
Costs $18 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with bronze undertones

    Medium confidence· Digital match

    View match
  2. #4 · Hourglass

    Ambient Soft Glow Foundation

    15
    Shade match 81
    $60SephoraSephoraCosts $18 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly cooler undertoneMedium rather than full coverage

    Score details
    Shade match
    81
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 29% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage

    Retailer shade note: deep with cool undertones

    High confidence· Digital match

    View match
  3. #5 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    30C Fearless
    Shade match 87
    $47SephoraSephoraCosts $5 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 53% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep cool

    High confidence· Digital match

    View match
  4. #6 · Kylie Cosmetics

    Natural Blur Powder Foundation

    10.5N
    Shade match 97
    $38Ulta BeautyUlta Beauty(product price)$4 less (10%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    97
    Finish & visual result
    73
    Wear & performance
    58
    Skin suitability
    80

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: deep dark with neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    28.5N
    Shade match 96
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: dark deep with neutral undertone

    High confidence· Digital match

    View match
  6. Shade match 90
    $48SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageDoes not claim transfer resistanceNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep auburn with copper undertones

    Medium confidence· Digital match

    View match
  7. #9 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N
    Shade match 95
    $12$16Ulta BeautyUlta Beauty$30 less (71%)

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than full coverageNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  8. Shade match 96
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    96
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Dark Neutral
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Same neutral undertoneSame natural finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    89
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  10. #12 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    24N
    Shade match 88
    $48SephoraSephoraCosts $6 more

    Matches: Same neutral undertoneSame natural finishBoth claim long-wearing

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    88
    Finish & visual result
    74
    Wear & performance
    74
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: dark with neutral undertone

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 080 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Very close colour
    • Deep · Neutral undertone

    $32

  2. Rare Beauty Liquid Touch Brightening Concealer

    500N

    Rare Beauty Liquid Touch Brightening Concealer, shade 500N

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Close colour
    • Deep tan · Neutral undertone

    $36

  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

  6. NARS Radiant Creamy Concealer

    Cacao

    NARS Radiant Creamy Concealer, shade Cacao

    • Very close colour
    • Deep · Warm undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4N68 - Coffee, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 080. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 080Closest shade match4N68 - CoffeeScore
Shade match55% of overall97
Colour96#925e49#8d5d49Looks identicalColour difference 1.3 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, dry, combinationBoth marketed for combination skin
Overall match 84/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever HD Skin Hydra Glow Hydrating Foundation in 4N68 - Coffee.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing

Different

  • Radiant finish instead of natural
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for oily skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate

Why the closest overall alternative works

Hourglass Ambient Soft Glow Foundation in 14, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 080. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 080Closest overall alternative14Score
Shade match55% of overall89
Colour97#925e49#905b46Looks identicalColour difference 1.0 (0 is identical)
Depth98DeepDeepSameDepth difference: 1.5
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 91/100Shade match 89/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Ambient Soft Glow Foundation in 14.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 29%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Make Up For Ever HD Skin Hydra Glow Hydrating Foundation 4N68 - Coffee

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Hourglass Ambient Soft Glow Foundation 14

Best price
$60SephoraSephora
Costs $18 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.