Deep · Neutral · balanced undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
14 of 31 matches
Only showing matches with full coverage, without talc.
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $13 moreMatches: Same neutral undertoneSame full coverageBoth claim a blurring effect
Differences: Matte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Matte rather than natural finish
Retailer shade note: D4.5 - Deep with neutral undertone
High confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same neutral undertoneSame full coverageBoth claim transfer resistance
Differences: Slightly deeperMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with neutral undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Same priceMatches: Same neutral undertoneSame full coverageBoth claim long-wearing
Differences: Slightly deeperRadiant rather than natural finishNo blurring effect claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Radiant rather than natural finish · No blurring effect claimed
Retailer shade note: very deep with neutral to red undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $0.50 moreMatches: Very close colourSame neutral undertoneSame full coverage
Differences: Slightly deeperMatte rather than natural finishDoes not claim transfer resistance
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim transfer resistance
Retailer shade note: for very deep skin with neutral bronze undertones
Medium confidence· Digital match
KVD Beauty Good Apple Skin-Perfecting Hydrating Foundation Balm
Every store that sells this shade · prices as last checked
Ulta Beauty$42.50View at Ulta BeautyUlta Beauty(product price)Same priceMatches: Same neutral undertoneSame full coverageBoth claim transfer resistance
Differences: Matte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Matte rather than natural finish · No blurring effect claimed
Retailer shade note: for very deep neutral skin with a subtle red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sSephoraSame priceMatches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance
Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish
Close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Contains listed fragrance
Retailer shade note: deeper skin with very warm, rosy undertones
High confidence· Digital match
Tarte Face Tape Full Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyUlta Beauty(product price)$2 less (5%)Matches: Very close colourSame full coverageClaims a skin-like finish
Differences: Slightly warmer undertoneMatte rather than natural finishNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: dark brown skin w/ golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)$27.50 less (65%)Matches: Same full coverageBoth claim a blurring effectBoth claim long-wearing
Differences: Slightly deeperMatte rather than natural finishDoes not claim transfer resistance
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Matte rather than natural finish · Does not claim transfer resistance · Does not claim a lightweight feel
Retailer shade note: deep shade
Medium confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$8.21View at TargetUlta Beautyfrom $14.50 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with cool undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Same priceMatches: Same full coverageBoth claim long-wearingBoth claim transfer resistance
Differences: Slightly warmer undertoneRadiant rather than natural finishNo blurring effect claimed
Close colour · Radiant · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed
Retailer shade note: very deep with rich golden undertone for very rich skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautySephoraCosts $27 moreMatches: Same full coverageBoth claim transfer resistanceBoth claim a lightweight feel
Differences: Olive rather than neutral undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 26% ingredient overlap
Differences: Olive rather than neutral undertone · Matte rather than natural finish · No blurring effect claimed · Contains listed fragrance
Retailer shade note: deep with olive undertones
High confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)$24.01 less (57%)Matches: Very close colourSame neutral undertoneSame full coverage
Differences: Radiant rather than natural finishNo blurring effect claimedDoes not claim transfer resistance
Very close colour · Radiant · Full coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Radiant rather than natural finish · No blurring effect claimed · Does not claim transfer resistance · Contains drying alcohol
Medium confidence· Digital match
Maybelline Super Stay 24H Skin Tint + Vitamin C
Every store that sells this shade · prices as last checked
Walmart$13.98View at WalmartTarget$13.99View at Target
Walgreens$16.99View at WalgreensUlta Beautyfrom $17.99 · product priceView at Ulta Beauty
CVS$17.99View at CVSUlta Beauty(product price)Same priceMatches: Same full coverageBoth claim transfer resistanceClaims not settling into lines
Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed
Close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed
Retailer shade note: for very deep cool skin with a red hue
High confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sShowing 12 of 13 matches
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088 (Deep · Neutral · balanced undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Bronze
$11.99
15
$42
Dark Coffee
$10.99
15 Deep
$36
44.0 Deep Natural
$30
540C
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
MAC Cosmetics Studio Radiance Serum Powered Foundation in NC63, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC63.
11 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $42 at Ulta Beauty · product price; shade not separately priced
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
