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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088 dupes and alternatives KVD Beauty

Deep · Neutral · balanced undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free6No drying alcohol7Vegan7Cruelty-free, applied. RemoveOil-free0With SPF0Mineral1

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7 of 31

Only showing matches with full coverage, cruelty-free.

  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Caramel Brown

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 088Change shade
Depth and undertone: Deep · Neutral · balanced
Finish and coverage: Natural · Full coverage
The match
Milani
Caramel Brown
Depth and undertone: Deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Shade match
90out of 100
Colour
91
Depth
97
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$12.99Ulta BeautyUlta Beauty
$29.01 less (69%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Very Deep Neutral 1

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 088Change shade
Depth and undertone: Deep · Neutral · balanced
Finish and coverage: Natural · Full coverage
The match
Polite Society
Very Deep Neutral 1
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
83out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
70
Wear (Wear & performance)
89
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Deep 60 Neutral
    Shade match 89
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same neutral undertoneSame full coverageBoth claim transfer resistance

    Differences: Matte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · No blurring effect claimed

    Retailer shade note: for very deep neutral skin with a subtle red hue

    High confidence· Digital match

    View match
  2. #4 · Tarte

    Face Tape Full Coverage Foundation

    59W rich warm
    Shade match 79
    $42SephoraSephoraSame price

    Matches: Same full coverageBoth claim a blurring effectBoth claim transfer resistance

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than natural finish

    Score details
    Shade match
    79
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    87

    Close colour · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than natural finish · Contains listed fragrance

    Retailer shade note: deeper skin with very warm, rosy undertones

    High confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    DPG1 Mocha
    Shade match 88
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    88
    Finish & visual result
    64
    Wear & performance
    75
    Skin suitability
    76

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: dark brown skin w/ golden undertones

    Medium confidence· Digital match

    View match
  4. #6 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Very Deep Warm
    Shade match 80
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim long-wearingBoth claim transfer resistance

    Differences: Slightly warmer undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    70
    Wear & performance
    89
    Skin suitability
    76

    Close colour · Radiant · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · No blurring effect claimed

    Retailer shade note: very deep with rich golden undertone for very rich skin

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Deep 60 Cool
    Shade match 82
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Same full coverageBoth claim transfer resistanceClaims not settling into lines

    Differences: Slightly cooler undertoneMatte rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    82
    Finish & visual result
    70
    Wear & performance
    75
    Skin suitability
    76

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Matte rather than natural finish · No blurring effect claimed

    Retailer shade note: for very deep cool skin with a red hue

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 088 (Deep · Neutral · balanced undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. CoverGirl TruBlend Undercover Concealer

    Bronze

    CoverGirl TruBlend Undercover Concealer, shade Bronze

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    15

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 15

    • Very close colour
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  3. Maybelline Fit Me Natural Finish Concealer

    Dark Coffee

    Maybelline Fit Me Natural Finish Concealer, shade Dark Coffee

    • Close colour
    • Deep · Neutral undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  4. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Caramel Brown, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 088Closest shade matchCaramel BrownScore
Shade match55% of overall90
Colour91#7e5041#804b3aVery close colourColour difference 2.2 (0 is identical)
Depth97DeepDeepSameDepth difference: 1.6
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone85Neutral · balancedNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared81
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Combination, oilyCombination, dry, normal, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation in Caramel Brown.

Same or better

  • $29.01 less
  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim a blurring effect

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Deep Neutral 1, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 088. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 088Closest overall alternativeVery Deep Neutral 1Score
Shade match55% of overall88
Colour82#7e5041#7a4636Close colourColour difference 3.3 (0 is identical)
Depth89DeepDeepSameDepth difference: 4.7
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · balancedNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 83/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Deep Neutral 1.

Same or better

  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Radiant finish instead of natural
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Milani Conceal + Perfect Smooth Finish Cream-To-Powder Foundation Caramel Brown

Best price
$12.99Ulta BeautyUlta Beauty
$29.01 less (69%)

Your shade $42 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Very Deep Neutral 1

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.