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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without silicones.

  • 2 matches have no ingredient list listed and are not shown.

Closest shade matchClosest overall alternative: NARS Light Reflecting Foundation Timaru

The equivalent shade and the most similar foundation overall.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
NARS
Timaru
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
82
Skin (Skin suitability)
40
Shade match
88out of 100
Colour
82
Depth
93
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 83
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very deep with cool undertones

    High confidence· Digital match

    View match
  2. Shade match 81
    $48SephoraSephoraCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $28SephoraSephora$14 less (33%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: mocha neutral - dark brown skin with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

  6. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

NARS Light Reflecting Foundation in Timaru, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest matchTimaruScore
Shade match55% of overall88
Colour82#8b5644#8b4c3aClose colourColour difference 3.4 (0 is identical)
Depth93DeepDeepSameDepth difference: 3.7
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, dry, combinationBoth marketed for combination skin
Overall match 86/100Shade match 88/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Light Reflecting Foundation in Timaru.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Does not claim transfer resistance
  • Not marketed for oily skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy Timaru

Best price
$55SephoraSephora
Costs $13 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.