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Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan3Cruelty-free4Oil-free0With SPF0Mineral2

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Only showing matches in stick form, without talc.

  • 5 matches have no formulation listed and are not shown.
  • 2 matches have no ingredient list listed and are not shown.

Closest shade match: Essence Foundation Stick 260

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Essence
260
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 7 N Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Deep 090Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Dior
7 N Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
93
Wear (Wear & performance)
54
Skin (Skin suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $16 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    36C Padauk
    Shade match 83
    $50SephoraSephoraCosts $8 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    40

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: Very deep with cool undertones

    High confidence· Digital match

    View match
  2. #4 · Ogee

    Multi-Use Sculpted Foundation and Concealer Stick

    Acacia 12.25 N
    Shade match 81
    $48SephoraSephoraCosts $6 more

    Matches: Same natural finishClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: deep with red undertones

    Medium confidence· Digital match

    View match
  3. #5 · LYS Beauty

    Triple Fix Blurring and Hydrating Skin Tint Foundation Stick

    DPN1
    Shade match 84
    $28SephoraSephora$14 less (33%)

    Matches: Same neutral undertoneClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly deeperRadiant rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    67
    Wear & performance
    72
    Skin suitability
    87

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly deeper · Radiant rather than natural finish · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: mocha neutral - dark brown skin with neutral undertones

    High confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 090 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    15 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 15 Deep

    • Very close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  2. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    44.0 Deep Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 44.0 Deep Natural

    • Close colour
    • Deep · Neutral undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    6C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 6C

    • Close colour
    • Deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chestnut

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chestnut

    • Close colour
    • Deep · Neutral undertone

    $36

    SephoraView at Sephora
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 9.1 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 9.1 N

    • Close colour
    • Deep · Neutral undertone

    $32

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    540C

    Rare Beauty Liquid Touch Brightening Concealer, shade 540C

    • Very close colour
    • Deep · Cool undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Essence Foundation Stick in 260, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest shade match260Score
Shade match55% of overall95
Colour93#8b5644#845444Very close colourColour difference 1.8 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 78/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Essence Foundation Stick in 260.

Same or better

  • $35.01 less
  • Very close colour
  • Same neutral undertone
  • Medium rather than full coverage

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Why the closest overall alternative works

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 7 N Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 090. Every attribute compared, with its share of the score.

ComparedYour shadeDeep 090Closest overall alternative7 N NeutralScore
Shade match55% of overall88
Colour83#8b5644#824e39Close colourColour difference 3.3 (0 is identical)
Depth89DeepDeepSameDepth difference: 4.9
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type40Combination, oilyNormal, dry, oilyBoth marketed for oily skin
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Skin Perfect 24H Multi-Use Foundation Stick in 7 N Neutral.

Same or better

  • Same neutral undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Not marketed for combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Essence Foundation Stick 260

Match price
$6.99Ulta BeautyUlta Beauty
$35.01 less (83%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Dior Forever Skin Perfect 24H Multi-Use Foundation Stick 7 N Neutral

Best price
$58SephoraSephora
Costs $16 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.