Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same neutral undertone· Same natural finish· Both claim a blurring effect
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim a lightweight feel
Score details
Shade match
83
Finish & visual result
93
Wear & performance
54
Skin suitability
40
Close colour · Natural · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin · Contains listed fragrance
Retailer shade note: deep skin with neutral undertones
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 094 (Deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Well People Skinforia Serum Foundation in 40 Deep Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 094. Every attribute compared, with its share of the score.
ComparedYour shadeDeep 094Closest match40 Deep NeutralHow they compareScore
Shade match55% of overall88
Colour60%86#7b5443#7f513aVery close colourColour difference 2.8 (0 is identical)
Depth15%99DeepDeepSameDepth difference: 0.6
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared82
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type100%80Combination, oilyCombination, dry, normal, oilyBoth marketed for combination/oily skin
Overall match 83/100Shade match 88/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $27 more
Sephora
