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Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol5Vegan1Cruelty-free3Oil-free1With SPF0Mineral1

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Only showing matches without silicones or alcohol denat.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Tan 078Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Polite Society
Deep Neutral
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Full coverage
Shade match
95out of 100
Colour
93
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Tarte Timeless Hydrating Foundation 53S Deep Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Tan 078Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Tarte
53S Deep Sand
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
89out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
93
Wear (Wear & performance)
68
Skin (Skin suitability)
76
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Tarte

    Timeless Hydrating Foundation

    54H Deep Honey
    Shade match 85
    $42Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    85
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    76

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · Does not claim transfer resistance

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Natural Matte Velvet Compact Foundation

    7N
    Shade match 92
    $64SephoraSephoraCosts $22 more

    Matches: Very close colourSame neutral undertoneBoth claim transfer resistance

    Differences: Matte rather than natural finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  3. #5 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Dark 28 Warm
    Shade match 87
    $41Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    76

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance

    Retailer shade note: dark warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    53G deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53G deep golden

    • Very close colour
    • Deep · Olive undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078. Every attribute compared, with its share of the score.

ComparedYour shadeTan 078Closest shade matchDeep NeutralScore
Shade match55% of overall95
Colour93#985c37#925938Very close colourColour difference 1.8 (0 is identical)
Depth97DeepDeepSameDepth difference: 2.1
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 87/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Deep Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same full coverage
  • Both claim long-wearing
  • Both claim transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No blurring effect claimed

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Tarte Timeless Hydrating Foundation in 53S Deep Sand, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078. Every attribute compared, with its share of the score.

ComparedYour shadeTan 078Closest overall alternative53S Deep SandScore
Shade match55% of overall93
Colour90#985c37#a0603cVery close colourColour difference 2.3 (0 is identical)
Depth95DeepDeep tanCloseDepth difference: 3.0
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall76
Skin type76Combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​oily skin
Overall match 89/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Timeless Hydrating Foundation in 53S Deep Sand.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Does not claim transfer resistance

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Polite Society More Than a Pretty Face Skin-Caring Foundation Deep Neutral

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Tarte Timeless Hydrating Foundation 53S Deep Sand

Match price
$42Ulta BeautyUlta Beauty
Same price

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.