Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078 dupes and alternatives KVD Beauty
4.0 (1,696)·Deep · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Neutral Walnut (N-090), against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078. Every attribute compared, with its share of the score.
ComparedYour shadeTan 078Closest shade matchNeutral Walnut (N-090)How they compareScore
Shade match55% of overall98
Colour60%96#985c37#9a5b32Looks identicalColour difference 1.2 (0 is identical)
Depth15%100DeepDeepSameDepth difference: 0.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Finish & visual result25% of overall · 3 of 4 compared55
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared86
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Combination, oilyNormal, combination, oilyBoth marketed for combination/oily skin
Overall match 85/100Shade match 98/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Charlotte Tilbury Airbrush Flawless Foundation in 13 Neutral, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078. Every attribute compared, with its share of the score.
ComparedYour shadeTan 078Closest overall alternative13 NeutralHow they compareScore
Shade match55% of overall97
Colour60%96#985c37#985f3cLooks identicalColour difference 1.2 (0 is identical)
Depth15%98DeepDeepSameDepth difference: 1.2
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Overall match 86/100Shade match 97/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $6 more
