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Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078 dupes and alternatives KVD Beauty

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

  • Matte2
  • Natural matte0
  • Natural0
  • Radiant0

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol2Vegan0Cruelty-free1Oil-free, applied. RemoveWith SPF0Mineral1

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2 of 31

Only showing matches with medium coverage, oil-free.

  • 28 matches have no oil-free claim listed and are not shown.

Closest shade match: Too Faced Born This Way Soft Matte Foundation Honey

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Tan 078Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Too Faced
Honey
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
95
Depth
97
Undertone
100
High confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Dior Forever Natural Matte Velvet Compact Foundation 7N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Tan 078Change shade
Depth and undertone: Deep · Neutral
Finish and coverage: Natural · Full coverage
The match
Dior
7N
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
55
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$64SephoraSephora
Costs $22 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 078 (Deep · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    7 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 7 Neutral

    • Looks identical
    • Deep · Neutral undertone

    $42

    SephoraView at Sephora
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Maple

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Maple

    • Very close colour
    • Deep tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    530N

    Rare Beauty Liquid Touch Brightening Concealer, shade 530N

    • Very close colour
    • Deep · Neutral undertone

    $24

    SephoraView at Sephora
  4. Milk Makeup Future Fluid Longwear Hydrating Concealer

    23W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 23W

    • Looks identical
    • Deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Radiant Serum Concealer

    C10

    L'Oréal Paris True Match Radiant Serum Concealer, shade C10

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  6. Tarte Shape Tape Full Coverage Matte Concealer

    53G deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 53G deep golden

    • Very close colour
    • Deep · Olive undertone

    $32

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Too Faced Born This Way Soft Matte Foundation in Honey, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078. Every attribute compared, with its share of the score.

ComparedYour shadeTan 078Closest shade matchHoneyScore
Shade match55% of overall96
Colour95#985c37#9e5e37Looks identicalColour difference 1.5 (0 is identical)
Depth97DeepDeep tanCloseDepth difference: 1.9
Retailer descriptionDeep tanTanSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall58
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 80/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Honey.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

12 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Dior Forever Natural Matte Velvet Compact Foundation in 7N, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 078. Every attribute compared, with its share of the score.

ComparedYour shadeTan 078Closest overall alternative7NScore
Shade match55% of overall92
Colour88#985c37#9b6142Very close colourColour difference 2.5 (0 is identical)
Depth96DeepDeep tanCloseDepth difference: 2.6
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone100NeutralNeutralSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared55
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dior Forever Natural Matte Velvet Compact Foundation in 7N.

Same or better

  • Very close colour
  • Same neutral undertone
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Medium rather than full coverage
  • No blurring effect claimed
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs none
View full match

Where to buy

Closest shade match

Too Faced Born This Way Soft Matte Foundation Honey

Best price
$48SephoraSephora
Costs $6 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Dior Forever Natural Matte Velvet Compact Foundation 7N

Best price
$64SephoraSephora
Costs $22 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.