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Skin Tint Blurring Elixir Foundation 10W dupes and alternatives Kylie Cosmetics

Rich deep · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free13No drying alcohol12Vegan5Cruelty-free6Oil-free1With SPF1Mineral4

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15 of 30

Only showing matches with medium coverage, without talc or alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 495

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
10WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Light coverage
The match
Fenty Beauty
495
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
Shade match
96out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$44SephoraSephora
Costs $9 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
10WChange shade
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Light coverage
The match
ILIA
41W Cocobolo
Depth and undertone: Rich deep · Warm
Finish and coverage: Natural · Medium coverage
Overall match
86out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
82
Wear (Wear & performance)
82
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    30W
    Shade match 94
    $48SephoraSephoraCosts $13 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    479N Onyx
    Shade match 85
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Hourglass

    Ambient Soft Glow Foundation

    16.5
    Shade match 85
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Ciele

    tint & PROTECT medium coverage serum foundation

    13 | Deep
    Shade match 78
    $44SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo long-wear claim

    Score details
    Shade match
    78
    Finish & visual result
    94
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  5. #7 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Very Deep 3
    Shade match 76
    $34SephoraSephora$1 less (3%)

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    76
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    498
    Shade match 86
    $44SephoraSephoraCosts $9 more

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61H Espresso Honey
    Shade match 86
    $40SephoraSephoraCosts $5 more

    Matches: Same warm undertoneBoth claim a blurring effect

    Differences: Slightly lighterMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    87

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: very deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  8. #10 · Natasha Denona

    HY-GLAM Powder Foundation

    NP16
    Shade match 84
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMatte rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than warm undertone · Matte rather than natural finish · Medium rather than light coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  9. #11 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier XV
    Shade match 80
    $68SephoraSephoraCosts $33 more

    Matches: Same natural finishBoth claim a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    85
    Wear & performance
    40
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: Deep to rich neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 79
    $24SephoraSephora$11 less (31%)

    Matches: Same natural finishClaims transfer resistanceBoth claim a lightweight feel

    Differences: Slightly lighterNeutral rather than warm undertoneMedium rather than light coverage

    Score details
    Shade match
    79
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly lighter · Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  11. #13 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    478C Basalt
    Shade match 73
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very deep skin with cool undertones

    Medium confidence· Digital match

    View match
  12. #14 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    40C Wenge
    Shade match 69
    $50SephoraSephoraCosts $15 more

    Matches: Same natural finishBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    69
    Finish & visual result
    82
    Wear & performance
    82
    Skin suitability
    87

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: Extra deep with cool undertones

    Medium confidence· Digital match

    View match
  13. #15 · Glossier

    Stretch Fluid Foundation for Buildable Coverage

    Deep 5
    Shade match 67
    $34SephoraSephora$1 less (3%)

    Matches: Same natural finishBoth claim a skin-like finishBoth claim 12-hour wear

    Differences: Slightly lighterSlightly cooler undertoneMedium rather than light coverage

    Score details
    Shade match
    67
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Medium rather than light coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match

Showing 12 of 13 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10W (Rich deep · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    27W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 27W

    • Very close colour
    • Rich deep · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6N1

    • Very close colour
    • Rich deep · Neutral undertone

    $34

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    9N

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 9N

    • Very close colour
    • Rich deep · Neutral undertone

    $38

    SephoraView at Sephora
  4. Tarte Shape Tape Full Coverage Matte Concealer

    62H espresso honey

    Tarte Shape Tape Full Coverage Matte Concealer, shade 62H espresso honey

    • Close colour
    • Rich deep · Warm · peach undertone

    $32

    SephoraView at Sephora
  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    16.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 16.5 Deep

    • Close colour
    • Rich deep · Neutral · neutral golden undertone

    $36

    SephoraView at Sephora
  6. CoverGirl TruBlend Undercover Concealer

    Espresso

    CoverGirl TruBlend Undercover Concealer, shade Espresso

    • Close colour
    • Rich deep · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 495, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10W. Every attribute compared, with its share of the score.

ComparedYour shade10WClosest shade match495Score
Shade match55% of overall96
Colour95#492819#4e2919Looks identicalColour difference 1.5 (0 is identical)
Depth98Rich deepRich deepSameDepth difference: 1.5
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall87
Skin type87Combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 83/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 495.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than light coverage
  • Claims transfer resistance

Different

  • No skin-like finish claimed
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10W. Every attribute compared, with its share of the score.

ComparedYour shade10WClosest overall alternative41W CocoboloScore
Shade match55% of overall89
Colour84#492819#4c3024Close colourColour difference 3.2 (0 is identical)
Depth91Rich deepRich deepSameDepth difference: 4.1
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 86/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 41W Cocobolo.

Same or better

  • Same warm undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy

Closest shade match

Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 495

Best price
$44SephoraSephora
Costs $9 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 41W Cocobolo

Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.