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Pro Coverage Liquid Foundation Beige dupes and alternatives L.A. Girl

Tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in serum form, without talc.

  • 7 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: MAC Cosmetics Studio Radiance Serum Powered Foundation NC44

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
BeigeChange shade
Depth and undertone: Tan
Finish and coverage: Radiant · Full coverage
The match
MAC Cosmetics
NC44
Depth and undertone: Tan · Warm · golden
Finish and coverage: Radiant · Full coverage
Overall match
84out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
89
Wear (Wear & performance)
51
Skin (Skin suitability)
92
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$46Ulta BeautyUlta Beauty
Costs $36 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC60
    Shade match 89
    $46Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: rich coffee with neutral undertone for deep dark skin

    Medium confidence· Digital match

    View match
  2. #3 · Ogee

    Complexion Perfecting Serum Foundation

    Gingko 5.00N
    Shade match 90
    $49Ulta BeautyUlta Beauty(product price)Costs $39 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: medium tan, neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Beige (Tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Looks identical
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Teak 9.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Teak 9.5

    • Looks identical
    • Tan · Neutral undertone

    $39

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    WN 118 Amber

    Clinique Even Better All-Over Concealer + Eraser, shade WN 118 Amber

    • Very close colour
    • Tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  4. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

    SephoraView at Sephora
  5. Dior Forever Skin Correct Full-Coverage Concealer

    5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 5 Neutral

    • Very close colour
    • Tan · Neutral undertone

    $42

    SephoraView at Sephora
  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    5W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 5W

    • Very close colour
    • Tan · Warm · golden undertone

    $38

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44, against L.A. Girl Pro Coverage Liquid Foundation in Beige. Every attribute compared, with its share of the score.

ComparedYour shadeBeigeClosest matchNC44Score
Shade match55% of overall91
Colour98#b77d4d#b77b4aLooks identicalColour difference 0.7 (0 is identical)
Depth99TanTanSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 84/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NC44.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy NC44

Best price
$46Ulta BeautyUlta Beauty
Costs $36 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.