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Pro Coverage Liquid Foundation Fair dupes and alternatives L.A. Girl

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol7Vegan1Cruelty-free1Oil-free0With SPF6Mineral2

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13 of 33

Only showing matches made for sensitive skin, with full coverage.

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation C3.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
FairChange shade
Depth and undertone: Light medium
Finish and coverage: Radiant · Full coverage
The match
MAC Cosmetics
C3.5
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Full coverage
Shade match
92out of 100
Colour
99
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Costs $36 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
FairChange shade
Depth and undertone: Light medium
Finish and coverage: Radiant · Full coverage
The match
Polite Society
Medium Warm
Depth and undertone: Light medium · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
89out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
100
Wear (Wear & performance)
63
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$42Ulta BeautyUlta Beauty
Costs $32 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · IT Cosmetics

    CC+ Cream Full Coverage Color Correcting Foundation

    Tan Warm
    Shade match 89
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: tan complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    210 Buff N
    Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish

    Low confidence· Digital match

    View match
  3. #5 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    240 Clair 10 C
    Shade match 90
    $63Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish

    Low confidence· Digital match

    View match
  4. #6 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    310
    Shade match 91
    $17.99Ulta BeautyUlta Beauty(product price)Costs $7.99 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Contains drying alcohol

    Medium confidence· Digital match

    View match
  5. #7 · Chanel

    N°1 DE CHANEL Revitalizing Foundation

    BD71
    Shade match 90
    $81Ulta BeautyUlta Beauty(product price)Costs $71 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: No long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  6. #8 · Estée Lauder

    Double Wear Max Cover Camouflage Foundation For Face and Body SPF 15

    2W1 Dawn
    Shade match 91
    $55Ulta BeautyUlta BeautyCosts $45 more

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish

    Low confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC14.5
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Medium confidence· Digital match

    View match
  8. #10 · Maybelline

    Super Stay 24H Skin Tint + Vitamin C

    220
    Shade match 89
    $12.59$17.99Ulta BeautyUlta BeautyCosts $2.59 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: Contains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    60
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Contains drying alcohol

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC18
    Shade match 89
    $46Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: beige with neutral undertone with light skin

    Medium confidence· Digital match

    View match
  10. #12 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    465 Sand
    Shade match 91
    $18.99Ulta BeautyUlta Beauty(product price)Costs $8.99 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Contains drying alcohol

    Low confidence· Digital match

    View match
  11. #13 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    470 Radiant Honey
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)Costs $8.99 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishContains drying alcohol

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Contains drying alcohol

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Fair (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $35

    SephoraView at Sephora
  3. Clinique Even Better All-Over Concealer + Eraser

    CN 74 Beige

    Clinique Even Better All-Over Concealer + Eraser, shade CN 74 Beige

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $22

    SephoraView at Sephora
  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Looks identical
    • Light medium · Neutral undertone

    $42

    SephoraView at Sephora
  5. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Very close colour
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in C3.5, against L.A. Girl Pro Coverage Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade matchC3.5Score
Shade match55% of overall92
Colour99#daa980#d9a981Looks identicalColour difference 0.3 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.1
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 85/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in C3.5.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Warm, against L.A. Girl Pro Coverage Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeMedium WarmScore
Shade match55% of overall91
Colour97#daa980#dca97cLooks identicalColour difference 1.1 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 89/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Warm.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Same full coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation C3.5

Match price
$46Ulta BeautyUlta Beauty
Costs $36 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Warm

Match price
$42Ulta BeautyUlta Beauty
Costs $32 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.