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Pro Coverage Liquid Foundation Natural dupes and alternatives L.A. Girl

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Rabanne Fresh Touch 24H Radiant Foundation 60N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
Rabanne
60N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
89out of 100
Colour
94
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $32 more

Your shade $10 at Ulta Beauty

Closest overall alternative: Hourglass Illusion Luminous Glow Foundation SPF 30 17

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
Hourglass
17
Depth and undertone: Medium tan · Warm · peach
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
91
Wear (Wear & performance)
53
Skin (Skin suitability)
75
Best price
$60SephoraSephora
Costs $50 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $58SephoraSephoraCosts $48 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: tan with peachy neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 86
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourSame radiant finishClaims a lightweight feel

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for combination skin · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 88
    $39SephoraSephoraCosts $29 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 87
    $60Ulta BeautyUlta Beauty(product price)Costs $50 more

    Matches: Very close colour

    Differences: Natural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Cádiz
    Shade match 88
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  6. Shade match 87
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium wth warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  8. #10 · Tarte

    Amazonian Clay Blurring Powder Foundation

    42N Tan Neutral
    Shade match 88
    $40SephoraSephoraCosts $30 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  9. #11 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 140 W
    Shade match 87
    $49SephoraSephoraCosts $39 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  10. #12 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Caramel
    Shade match 87
    $45Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Retailer shade note: tan-deep with warm gold undertones

    Medium confidence· Digital match

    View match
  11. #13 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    20W Beyond
    Shade match 87
    $47SephoraSephoraCosts $37 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: medium warm-golden

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Natural (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $24

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Looks identical
    • Medium tan · Neutral undertone

    $36

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rabanne Fresh Touch 24H Radiant Foundation in 60N, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest shade match60NScore
Shade match55% of overall89
Colour94#be845e#b88462Very close colourColour difference 1.6 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.9
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared60
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rabanne Fresh Touch 24H Radiant Foundation in 60N.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

Hourglass Illusion Luminous Glow Foundation SPF 30 in 17, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest overall alternative17Score
Shade match55% of overall86
Colour91#be845e#c5885cVery close colourColour difference 2.2 (0 is identical)
Depth96Medium tanMedium tanSameDepth difference: 2.5
Retailer descriptionNot statedMedium tanNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared53
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 82/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Illusion Luminous Glow Foundation SPF 30 in 17.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • No fragrance listed
  • Adds SPF 30

Different

  • Not marketed for oily skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Rabanne Fresh Touch 24H Radiant Foundation 60N

Best price
$42Ulta BeautyUlta Beauty
Costs $32 more

Your shade $10 at Ulta Beauty

Closest overall alternative

Hourglass Illusion Luminous Glow Foundation SPF 30 17

Best price
$60SephoraSephora
Costs $50 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.