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Pro Coverage Liquid Foundation Natural dupes and alternatives L.A. Girl

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without talc or alcohol denat.

  • 3 matches have no ingredient list listed and are not shown.

Closest shade match: MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC45.5

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
MAC Cosmetics
NC45.5
Depth and undertone: Medium tan · Warm · golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
97
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $29 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
e.l.f. Cosmetics
Medium 370 N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
93out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$16Ulta BeautyUlta Beauty
Costs $6 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $45Ulta BeautyUlta BeautyCosts $35 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  2. Shade match 87
    $14.50Ulta BeautyUlta BeautyCosts $4.50 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish

    Low confidence· Digital match

    View match
  3. #5 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Medium MP3
    Shade match 89
    $38Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: tan/olive with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Natural (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $24

  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Looks identical
    • Medium tan · Neutral undertone

    $36

  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC45.5, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest shade matchNC45.5Score
Shade match55% of overall91
Colour97#be845e#bf835aLooks identicalColour difference 0.9 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.3
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall49
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 73/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Fluid SPF 15 Foundation in NC45.5.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 15

Different

  • Matte finish instead of radiant
  • Not marketed for combination/dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest overall alternativeMedium 370 NScore
Shade match55% of overall88
Colour93#be845e#bd7f5aVery close colourColour difference 1.7 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 93/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N.

Same or better

  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Both claim long-wearing
  • No fragrance listed
  • Adds SPF 30

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Fix Fluid SPF 15 Foundation NC45.5

Best price
$39SephoraSephora
Costs $29 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

Match price
$16Ulta BeautyUlta Beauty
Costs $6 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.