Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
23 of 33 matches
Only showing matches without talc or fragrance.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10 at Ulta Beauty
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
CVS$15.99View at CVSRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $32 moreMatches: Very close colourSame radiant finishSame full coverage
No material differences in the data we have.
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: very tan with golden undertone for dark tan skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $42 moreMatches: Near-identical swatch colourSame radiant finishSame full coverage
No material differences in the data we have.
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: Medium/Deep, Warm Gold Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Near-identical swatch colourSame radiant finishSame full coverage
No material differences in the data we have.
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: true medium beige with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame radiant finishSame full coverage
No material differences in the data we have.
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: deepest neutral with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame radiant finishSame full coverage
No material differences in the data we have.
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: medium beige with golden peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $39 moreMatches: Near-identical swatch colourSame radiant finishClaims not settling into lines
Differences: Light rather than full coverage
Looks identical · Radiant · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than full coverage
Retailer shade note: golden
Medium confidence· Digital match
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Near-identical swatch colourSame full coverageClaims colour stability
Differences: Natural rather than radiant finishNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for combination skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $34 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautyUlta BeautyCosts $4.50 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than radiant finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty(product price)Costs $45 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: MD3.5 - medium-deep to deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Macy's$55 · low stockView at Macy'sUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame full coverageClaims a lightweight feel
Differences: Natural rather than radiant finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $42 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: with golden undertones
Medium confidence· Digital match
Haus Labs Triclone Skin Tech Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraSephoraCosts $39 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonSephoraCosts $59 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with golden red undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraUlta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: deep, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $27 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination skin
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination skin
Retailer shade note: Deep-Tan skin with a golden-red undertone
Medium confidence· Digital match
Huda Beauty Easy Blur Natural Airbrush Foundation
Every store that sells this shade · prices as last checked
Sephora$37View at SephoraUlta BeautyCosts $28 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than radiant finish
Retailer shade note: medium dark with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautySephoraCosts $24 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims not settling into lines
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: peach undertone
Medium confidence· Digital match
Glossier Stretch Fluid Foundation for Buildable Coverage
Every store that sells this shade · prices as last checked
Sephora$34View at SephoraUlta BeautyCosts $9.60 moreMatches: Near-identical swatch colourClaims not settling into linesClaims a lightweight feel
Differences: Matte rather than radiant finishLight rather than full coverageNo long-wear claim
Looks identical · Matte · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Light rather than full coverage · No long-wear claim
Retailer shade note: rich tan w/warm peach undertones
Medium confidence· Digital match
Well People Bio Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$19.60View at Ulta BeautyShowing 12 of 21 matches
The closest shade to L.A. Girl Pro Coverage Liquid Foundation Nude Beige (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Praline 6.3 Neutral
$31
Medium Tan 3
$22
20O
$30
420
$30
Chocolat
405 Toffee
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G, against L.A. Girl Pro Coverage Liquid Foundation in Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Huda Beauty Easy Blur Natural Airbrush Foundation in Chocolate Mousse 450G.
7 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332, against L.A. Girl Pro Coverage Liquid Foundation in Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 332.
7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
Huda Beauty Easy Blur Natural Airbrush Foundation Chocolate Mousse 450G
SephoraYour shade $10 at Ulta Beauty
Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 332
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced · lowest price $11.98 at Walmart
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
