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Pro Coverage Liquid Foundation Rich Cocoa dupes and alternatives L.A. Girl

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol4Vegan0Cruelty-free0Oil-free1With SPF1Mineral1

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Only showing matches made for dry skin, with full coverage, without talc or alcohol denat.

Closest shade match: J.Cat Beauty Perfextion Long Wearing Foundation Sweet Coco

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
J.Cat Beauty
Sweet Coco
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Shade match
88out of 100
Colour
93
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$3.89Ulta BeautyUlta Beauty
$6.11 less (61%)

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Rich

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
IT Cosmetics
Neutral Rich
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $29 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NARS

    Natural Radiant Longwear Foundation

    Mali - Dark 6
    Shade match 87
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DW5
    Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural matte rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than radiant finish

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

J.Cat Beauty Perfextion Long Wearing Foundation in Sweet Coco, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade matchSweet CocoScore
Shade match55% of overall88
Colour93#7b4425#7d431eVery close colourColour difference 1.8 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared61
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To J.Cat Beauty Perfextion Long Wearing Foundation in Sweet Coco.

Same or better

  • $6.11 less
  • Very close colour
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 26%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest overall alternativeNeutral RichScore
Shade match55% of overall87
Colour92#7b4425#824622Very close colourColour difference 2.0 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 2.1
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich.

Same or better

  • Very close colour
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

J.Cat Beauty Perfextion Long Wearing Foundation Sweet Coco

Best price
$3.89Ulta BeautyUlta Beauty
$6.11 less (61%)

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Rich

Best price
$39SephoraSephora
Costs $29 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.