Very deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
16 of 34 matches
Only showing matches with medium coverage, without talc or alcohol denat.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10 at Ulta Beauty
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at Sephora
Ulta Beautyfrom $44 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $14 moreMatches: Very close colourSame radiant finishBoth claim long-wearing
Differences: Medium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Very close colourSame radiant finishBoth claim long-wearing
Differences: Medium rather than full coverage
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Juvia's Place I am Magic Natural Radiance Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautySephoraCosts $6.50 moreMatches: Very close colourSame radiant finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for combination/normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/normal skin
Retailer shade note: medium deep neutral
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraSephoraCosts $48 moreMatches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: dark with golden neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraCosts $48 moreMatches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: dark with golden olive undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraCosts $48 moreMatches: Near-identical swatch colourSame radiant finishClaims a skin-like finish
Differences: Medium rather than full coverageNot marketed for oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: dark with neutral undertones
Medium confidence· Digital match
Patrick Ta Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraSephoraCosts $34 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm golden
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $6.50 moreMatches: Very close colourSame radiant finishBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for combination/normal skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/normal skin
Retailer shade note: medium deep cool
Medium confidence· Digital match
Range Beauty True Intentions Skin-Soothing Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$16.50View at SephoraSephoraCosts $34 moreMatches: Very close colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm bronze
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $45 moreMatches: Very close colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: D4 - deep with warm undertones, and a red tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta Beauty
Macy's$55 · low stockView at Macy'sUlta Beauty(product price)Costs $59 moreMatches: Near-identical swatch colourSame radiant finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep with neutral red undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$69 · out of stockView at SephoraSephoraCosts $30 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: deeper skin with warm, golden undertones
Medium confidence· Digital match
Tarte Amazonian Clay Blurring Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sUlta Beauty(product price)Costs $59 moreMatches: Very close colourSame radiant finishClaims a blurring effect
Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: deep with neutral golden undertones
Medium confidence· Digital match
Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephora$69 · out of stockView at SephoraSephoraCosts $42 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect
Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol
Looks identical · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep with warm undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonShowing 12 of 14 matches
The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
C7
$16.99
Chai
$36
Coffee
NC60
$30
7W
$38
6W1
$34
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 450, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation in 450.
3 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Juvia's Place I am Magic Natural Radiance Foundation in 205 Tanzania, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I am Magic Natural Radiance Foundation in 205 Tanzania.
7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation 450
SephoraYour shade $10 at Ulta Beauty
Juvia's Place I am Magic Natural Radiance Foundation 205 Tanzania
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
