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Pro Coverage Liquid Foundation Rich Cocoa dupes and alternatives L.A. Girl

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Finish

Formulation

Skin type

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Fragrance-free15No drying alcohol13Vegan0Cruelty-free3Oil-free3With SPF2Mineral1

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16 of 34

Only showing matches made for combination skin, in liquid form.

  • 9 matches have no formulation listed and are not shown.

Closest shade match: Refy Skin Base Hydrating Gel Skin Tint 250W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
Refy
250W
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Light coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $30 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Rich

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
IT Cosmetics
Neutral Rich
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Natural · Full coverage
Overall match
87out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
76
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
Costs $29 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    70 Deep
    Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $46 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match
  2. #4 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    450
    Shade match 91
    $44SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  3. #5 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    23 Golden Neutral
    Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with golden neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    25 Golden Olive
    Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  5. #7 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    21 Neutral
    Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    470
    Shade match 90
    $44SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  7. #9 · KimChi Chic Beauty

    A Really Good Foundation

    133D
    Shade match 90
    $29Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Natural matte rather than radiant finish

    Score details
    Shade match
    90
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural matte rather than radiant finish

    Retailer shade note: Tan/Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  8. #10 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Natural matte rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural matte rather than radiant finish

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  9. #11 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    440
    Shade match 87
    $44SephoraSephoraCosts $34 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 88
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  11. #13 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 33
    Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $59 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  12. #14 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 89
    $48SephoraSephoraCosts $38 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  13. #15 · NARS

    Natural Radiant Longwear Foundation

    Mali - Dark 6
    Shade match 87
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $59 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Refy Skin Base Hydrating Gel Skin Tint in 250W, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade match250WScore
Shade match55% of overall91
Colour98#7b4425#794527Looks identicalColour difference 0.8 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Refy Skin Base Hydrating Gel Skin Tint in 250W.

Same or better

  • Near-identical swatch colour
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Light rather than full coverage
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest overall alternativeNeutral RichScore
Shade match55% of overall87
Colour92#7b4425#824622Very close colourColour difference 2.0 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 2.1
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyNormal, dry, combination, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Neutral Rich.

Same or better

  • Very close colour
  • Same full coverage
  • Both claim long-wearing
  • Adds SPF 50

Different

  • Natural finish instead of radiant

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (limonene)
Drying alcoholNot listedNot listed
SPFNot listedSPF 50
OverlapBoth water-based; silicone high vs high
View full match

Where to buy

Closest shade match

Refy Skin Base Hydrating Gel Skin Tint 250W

Best price
$40SephoraSephora
Costs $30 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Neutral Rich

Best price
$39SephoraSephora
Costs $29 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.