Light medium
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Skin type
Preferences
Avoid an ingredient
8 of 34 matches
Only showing matches with full coverage, in liquid form.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $30 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: for medium to tan skin with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $59 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: fair Medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $39 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: medium fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sSephoraCosts $29 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Not marketed for combination skin
Looks identical · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: fair light with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sSephoraCosts $45 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Retailer shade note: M3.75 - Medium to medium-deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautySephoraCosts $45 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Retailer shade note: M3.75 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Beige (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
2Y20
$35
CN 58 Honey
$22
Medium Tan 3.5N
$31
4 Warm Olive
$42
Sepia 5
$39
3W
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 70 Vanilla, against L.A. Girl Pro.Matte Foundation in Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 in CN 70 Vanilla.
11 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 265, against L.A. Girl Pro.Matte Foundation in Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 265.
10 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.
Clinique Even Better Clinical Serum Foundation Broad Spectrum SPF 25 CN 70 Vanilla
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 265
SephoraYour shade $10 at Ulta Beauty
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
