Very deep · Neutral · neutral pink undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Preferences
14 of 30 matches
Only showing matches with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9.49 at CVS · product price; shade not separately priced
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9.49 at CVS · product price; shade not separately priced · lowest price $8.98 at Walmart
Maybelline Fit Me Matte + Poreless Foundation
Every store that sells this shade · prices as last checked
Walmart$8.98View at Walmart
Target$8.99View at Target
CVS$11.89View at CVSUlta Beautyfrom $11.99 · product priceView at Ulta Beauty
Walgreens$12.99View at Walgreens
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $48.51 moreMatches: Same neutral undertoneSame matte finishBoth claim long-wearing
Differences: Medium rather than full coverage
Close colour · Matte · Medium coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: Rich, neutral cool undertones
Medium confidence· Digital match
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$58View at SephoraUlta Beautyfrom $58 · product priceView at Ulta Beauty
Macy's$58View at Macy'sUlta Beauty(product price)$2.50 less (26%)Matches: Same neutral undertoneSame matte finishNo fragrance listed
Differences: Medium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $30.51 moreMatches: Same neutral undertoneSame matte finishClaims a blurring effect
Differences: Medium rather than full coverageContains drying alcohol
Close colour · Matte · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Medium rather than full coverage · Contains drying alcohol
Retailer shade note: deep neutral
Medium confidence· Digital match
Urban Decay Face Bond Self Setting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beautyfrom $40 · product priceView at Ulta BeautyMacy's$40View at Macy'sSephoraCosts $22.51 moreMatches: Very close colourSimilar undertone (cool vs neutral)Both claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/normal/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/normal/oily skin
Retailer shade note: cool ebony
Medium confidence· Digital match
Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beauty(product price)$2.50 less (26%)Matches: Near-identical swatch colourSame matte finishNo fragrance listed
Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim
Retailer shade note: very deep with warm undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta BeautyCosts $5.46 moreMatches: Same matte finishBoth claim long-wearingNo fragrance listed
Differences: Noticeably different swatch colourSlightly lighterMedium rather than full coverage
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Medium rather than full coverage · Not marketed for combination skin
Medium confidence· Digital match
BLK/OPL TRUE COLOR Pore Perfecting Crème Powder Foundation
Every store that sells this shade · prices as last checked
Walmart$14.78View at WalmartUlta Beauty$14.95View at Ulta BeautyCVS$16.49View at CVSWalmart$29.56View at WalmartUlta Beauty(product price)$2.50 less (26%)Matches: Similar undertone (cool vs neutral)Same matte finishNo fragrance listed
Differences: Medium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$2.50 less (26%)Matches: Similar undertone (cool vs neutral)Same matte finishNo fragrance listed
Differences: Medium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Retailer shade note: very deep with red undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyUlta Beauty(product price)$2.50 less (26%)Matches: Same neutral undertoneSame matte finishNo fragrance listed
Differences: Slightly deeperMedium rather than full coverageNo long-wear claim
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Medium rather than full coverage · No long-wear claim
Retailer shade note: very deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautySephoraCosts $50.51 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing
Differences: Slightly deeperNatural rather than matte finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: deepest with neutral undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $45.51 moreMatches: Same neutral undertoneClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: D7 - very deep with neutral undertones
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sUlta Beauty(product price)$2.50 less (26%)Matches: Same neutral undertoneSame matte finishNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNo long-wear claim
Slight colour difference · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · No long-wear claim
Retailer shade note: deep with neutral undertones
Medium confidence· Digital match
Essence Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $6.99 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Ebony (Very deep · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
53 Deep Neutral
$32
Deep
$12
4N78
$35
Dark Coffee
$36
61N espresso neutral
$32
17 Deep
$36
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Essence Foundation Stick in 370, against L.A. Girl Pro.Matte Foundation in Ebony. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Essence Foundation Stick in 370.
4 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Maybelline Fit Me Matte + Poreless Foundation in Espresso 380, against L.A. Girl Pro.Matte Foundation in Ebony. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Maybelline Fit Me Matte + Poreless Foundation in Espresso 380.
9 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Essence Foundation Stick 370
Ulta BeautyYour shade $9.49 at CVS · product price; shade not separately priced
Maybelline Fit Me Matte + Poreless Foundation Espresso 380
Ulta BeautyYour shade $9.49 at CVS · product price; shade not separately priced · lowest price $8.98 at Walmart
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
