Very deep
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Formulation
Preferences
Avoid an ingredient
3 of 31 matches
Only showing matches with full coverage, vegan.
The equivalent shade and the most similar foundation overall.
WalmartYour shade $9 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $15 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Not marketed for combination/oily skin
Close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Not marketed for combination/oily skin
Retailer shade note: deep, pink undertone
Medium confidence· Digital match
Sephora Collection Best Skin Ever Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$24View at Sephora
Ulta Beauty(product price)Costs $31 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Retailer shade note: deep brown with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Espresso (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
51 Deep Peach
$32
16 Deep
$36
Deep
$12
59W rich warm
$32
Dark Coffee
560W
$24
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milani Conceal + Perfect 2-in-1 Foundation in Mocha, against L.A. Girl Pro.Matte Foundation in Espresso. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Mocha.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
WalmartYour shade $9 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
