Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Formulation
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Avoid an ingredient
5 of 34 matches
Only showing matches with full coverage, cruelty-free, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Amazon
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $6 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Ivory (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC11
$30
Fair 1W
$31
Marron Glacé
$36
WN 38 Stone
$22
4.5 Fair-Medium
$36
Light 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F2.5NC, against L.A. Girl Pro.Matte Foundation in Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation in F2.5NC.
8 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude, against L.A. Girl Pro.Matte Foundation in Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Creamy Nude.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation F2.5NC
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Milani Conceal + Perfect 2-in-1 Foundation Creamy Nude
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Amazon
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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