Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
9 of 34 matches
Only showing matches made for combination skin, with full coverage, with a matte finish.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10 at Ulta Beauty
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Juvia's Place I Am Magic Velvety Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $59 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: fair with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $5.99 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Walmart$11.98View at Walmart
Target$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta Beauty
Walgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)Costs $5.99 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Slightly lighterContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly lighter · Contains drying alcohol
Retailer shade note: warm undetones
Medium confidence· Digital match
Maybelline Super Stay Lumi-Matte Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $15.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)$2 less (20%)Matches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim
Retailer shade note: fair or light skin tones with a neutral cool undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: fair light with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraMacy's$39View at Macy'sTargetCosts $4.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $29 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: very fair beige with light golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sThe closest shade to L.A. Girl Pro.Matte Foundation Ivory (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
NC11
$30
Fair 1W
$31
Marron Glacé
$36
WN 38 Stone
$22
4.5 Fair-Medium
$36
Light 1
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 120N, against L.A. Girl Pro.Matte Foundation in Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 120N.
9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.
Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta, against L.A. Girl Pro.Matte Foundation in Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta.
8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 120N
SephoraYour shade $10 at Ulta Beauty
Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
