Pro.Matte Foundation Ivory dupes and alternatives L.A. Girl
Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 2 applied
Coverage
- Light0
- Medium1
- Full0
Finish
- Matte0
- Natural matte0
- Natural1
- Radiant0
Skin type
- Dry0
- Normal0
- Combination0
- Oily0
- Sensitive1
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.0
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 34 matches
Only showing matches with medium coverage, in serum form.
- 11 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: L'Oréal Paris Age Perfect Radiant Serum Foundation 40 Natural Buff
The equivalent shade and the most similar foundation overall.
IvoryChange shade
- Overall match
- 73out of 100
- Shade (Shade match)
- 91
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 40
- Skin (Skin suitability)
- 0
- Shade match
- 91out of 100
- Colour
- 98
- Depth
- 100
- Undertone
- 70
Your shade $10 at Ulta Beauty · lowest price $14.97 at Walmart
Where to buy 40 Natural Buff
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to L.A. Girl Pro.Matte Foundation Ivory (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
NC11
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11
- Looks identical
- Fair · Warm · golden undertone
$30
Fair 1W
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W
- Looks identical
- Fair · Warm · yellow undertone
$31

Marron Glacé
NARS Soft Matte Complete Concealer, shade Marron Glacé
- Very close colour
- Fair · Warm · peach undertone
$36
WN 38 Stone
Clinique Even Better All-Over Concealer + Eraser, shade WN 38 Stone
- Very close colour
- Fair · Neutral · neutral golden undertone
$22
4.5 Fair-Medium
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4.5 Fair-Medium
- Very close colour
- Fair · Neutral · neutral golden undertone
$36

Light 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 1
- Very close colour
- Fair · Warm · peach undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
L'Oréal Paris Age Perfect Radiant Serum Foundation in 40 Natural Buff, against L.A. Girl Pro.Matte Foundation in Ivory. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Age Perfect Radiant Serum Foundation in 40 Natural Buff.
Same or better
- Near-identical swatch colour
- Medium rather than full coverage
- Claims not settling into lines
- Claims a lightweight feel
- No fragrance listed
- Adds SPF 50
Different
- Natural finish instead of matte
- No long-wear claim
- Not marketed for combination/normal/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Where to buy 40 Natural Buff
Your shade $10 at Ulta Beauty · lowest price $14.97 at Walmart
How these matches are scored
34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.