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Pro.Matte Foundation Medium Beige dupes and alternatives L.A. Girl

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free1No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, in liquid form.

  • 1 match has no coverage listed and is not shown.
  • 12 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation 360W

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
Medium BeigeChange shade
Depth and undertone: Medium tan
Finish and coverage: Matte · Full coverage
The match
Gucci
360W
Depth and undertone: Medium tan · Warm
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
54
Skin (Skin suitability)
100
Shade match
90out of 100
Colour
96
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $60 more

Your shade $9 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $69SephoraSephoraCosts $60 more

    Matches: Very close colourSame matte finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. Shade match 85
    $43Ulta BeautyUlta BeautyCosts $34 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finish

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: medium to tan skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro.Matte Foundation Medium Beige (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Very close colour
    • Medium · Neutral undertone

    $42

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

  4. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $42

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 360W, against L.A. Girl Pro.Matte Foundation in Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shadeMedium BeigeClosest match360WScore
Shade match55% of overall90
Colour96#bd8e64#bd8b62Looks identicalColour difference 1.3 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 87/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation in 360W.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 360W

Best price
$69SephoraSephora
Costs $60 more

Your shade $9 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.