Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Preferences
Avoid an ingredient
3 of 33 matches
Only showing matches with full coverage, with a natural finish.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $9 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beauty$39View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $30 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for oily skin
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: golden beige with warmth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Porcelain (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 28 Ivory
$22
Tone 02 W
$32
260 Bisque N
$32
02 Fair Golden
$32
Meringue 2.1 Neutral
$31
1N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light, against L.A. Girl Pro.Matte Foundation in Porcelain. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Light.
8 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.
SephoraYour shade $9 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
