Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
Preferences
Avoid an ingredient
18 of 32 matches
Only showing matches with full coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $3.99 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Retailer shade note: medium dark with olive undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Retailer shade note: medium dark with peach undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta Beauty
SephoraCosts $60 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Retailer shade note: medium with golden undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: dark with golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light brown skin w/ golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $33 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Retailer shade note: for tan-dark warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraUlta Beautyfrom $42 · product priceView at Ulta BeautyMacy's$42View at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyTargetCosts $5.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetSephoraCosts $30 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Retailer shade note: deep rich brown with neutral undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: medium deep with warm undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: medium deep with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $34 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: medium to tan skin with neutral undertones
Medium confidence· Digital match
Dermablend Flawless Creator Liquid Foundation Drops
Every store that sells this shade · prices as last checked
Ulta Beauty$43View at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Very close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one tan with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Macy's$45View at Macy'sUlta Beautyfrom $45 · product priceView at Ulta BeautyUlta BeautyCosts $33 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for normal skin
Very close colour · Natural · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for normal skin
Retailer shade note: for tan-deep skin with neutral olive undertones
Medium confidence· Digital match
KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyShowing 12 of 16 matches
The closest shade to L.A. Girl Pro.Matte Foundation Sand (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Deep Chestnut
$8
34.5 Rich Golden
$30
Sand
$12
410N
$24
Amande
16O
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Youngblood BeyondBlur Skin Perfecting Foundation in TN3, against L.A. Girl Pro.Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Youngblood BeyondBlur Skin Perfecting Foundation in TN3.
10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Golden Tan, against L.A. Girl Pro.Matte Foundation in Sand. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Golden Tan.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Youngblood BeyondBlur Skin Perfecting Foundation TN3
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Milani Conceal + Perfect 2-in-1 Foundation Golden Tan
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
