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Pro.Matte Foundation Soft Beige dupes and alternatives L.A. Girl

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol8Vegan3Cruelty-free3Oil-free1With SPF2Mineral0

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Only showing matches with a natural finish, without talc.

Closest shade matchClosest overall alternative: Dermablend Flawless Creator Liquid Foundation Drops 20W

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
Soft BeigeChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Dermablend
20W
Depth and undertone: Medium · Warm
Finish and coverage: Natural · Full coverage
Overall match
83out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
76
Wear (Wear & performance)
54
Skin (Skin suitability)
84
Shade match
94out of 100
Colour
91
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$43Ulta BeautyUlta Beauty
Costs $33.51 more

Your shade $9.49 at CVS

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 91
    $60SephoraSephoraCosts $50.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    24N Wind Storm
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  3. #4 · Dermablend

    Flawless Creator Liquid Foundation Drops

    37W
    Shade match 88
    $43Ulta BeautyUlta BeautyCosts $33.51 more

    Matches: Same warm undertoneSame full coverageClaims transfer resistance

    Differences: Natural rather than matte finish

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light to medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  4. #5 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    280
    Shade match 85
    $44SephoraSephoraCosts $34.51 more

    Matches: Similar undertone (neutral vs warm)Both claim long-wearingClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  5. #6 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 120 Pecan
    Shade match 85
    $39Ulta BeautyUlta Beauty(product price)Costs $29.51 more

    Matches: Similar undertone (neutral vs warm)Claims a blurring effectBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    60

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · ColourPop

    Pretty Fresh Hyaluronic Hydrating Foundation

    Medium Dark 135W
    Shade match 94
    $12$16Ulta BeautyUlta BeautyCosts $2.51 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    61
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  7. #8 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    006
    Shade match 92
    $18.49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: light with warm peachy undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro.Matte Foundation Soft Beige (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Dermablend Flawless Creator Liquid Foundation Drops in 20W, against L.A. Girl Pro.Matte Foundation in Soft Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BeigeClosest match20WScore
Shade match55% of overall94
Colour91#c2a07e#c39d7eVery close colourColour difference 2.2 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.9
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Dermablend Flawless Creator Liquid Foundation Drops in 20W.

Same or better

  • Very close colour
  • Same warm undertone
  • Same full coverage
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy 20W

Best price
$43Ulta BeautyUlta Beauty
Costs $33.51 more

Your shade $9.49 at CVS

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.