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Pro.Matte Foundation Soft Beige dupes and alternatives L.A. Girl

Medium · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol9Vegan7Cruelty-free, applied. RemoveOil-free0With SPF1Mineral0

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Only showing matches made for normal skin, cruelty-free.

  • 23 matches have no cruelty-free claim listed and are not shown.

Closest shade match: Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
Soft BeigeChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
Ulta Beauty Collection
Tan Warm
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Costs $6.51 more

Your shade $9.49 at CVS · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
Soft BeigeChange shade
Depth and undertone: Medium · Warm
Finish and coverage: Matte · Full coverage
The match
PÜR
TN4
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
Overall match
83out of 100
Shade (Shade match)
86
Finish (Finish & visual result)
86
Wear (Wear & performance)
66
Skin (Skin suitability)
84
Medium confidence· Digital matchWhy it matches
Match price
$40Ulta BeautyUlta Beauty
Costs $30.51 more

Your shade $9.49 at CVS · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN5 Warm Beige
    Shade match 84
    $40Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: tan/olive skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · PÜR

    4-in-1 Love Your Selfie Longwear Foundation & Concealer

    TN3 Oak
    Shade match 84
    $40Ulta BeautyUlta Beauty(product price)Costs $30.51 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertone

    Score details
    Shade match
    84
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    84

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Neutral rather than warm undertone

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Adjustable Coverage Powder Foundation

    Light to Medium Warm
    Shade match 96
    $16Ulta BeautyUlta Beauty(product price)Costs $6.51 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    9
    Shade match 91
    $60SephoraSephoraCosts $50.51 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    68
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  5. #7 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    24N Wind Storm
    Shade match 92
    $24Ulta BeautyUlta Beauty(product price)Costs $14.51 more

    Matches: Very close colourSame warm undertoneSame full coverage

    Differences: Natural rather than matte finishNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    76
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim

    Retailer shade note: light medium with peach undertones

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Amazonian Clay 16-Hour Full Coverage Foundation

    28G Light-Medium Gold
    Shade match 80
    $42Ulta BeautyUlta BeautyCosts $32.51 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Olive rather than warm undertone

    Score details
    Shade match
    80
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Olive rather than warm undertone

    Retailer shade note: light to medium skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  7. #9 · Milani

    Conceal + Perfect Blur Out Skin Tint Stick

    006
    Shade match 92
    $18.49Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    92
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    84

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim

    Retailer shade note: light with warm peachy undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro.Matte Foundation Soft Beige (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    435 Bisque W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 435 Bisque W

    • Close colour
    • Medium · Warm · golden undertone

    $32

    Ulta BeautyView at Ulta Beauty
  2. CoverGirl TruBlend Undercover Concealer

    Golden Natural

    CoverGirl TruBlend Undercover Concealer, shade Golden Natural

    • Close colour
    • Medium · Warm · golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  3. Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer

    14 Light Peach

    Haus Labs Triclone Skin Tech Hydrating + De-puffing Concealer, shade 14 Light Peach

    • Close colour
    • Medium · Warm · peach undertone

    $32

    SephoraView at Sephora
  4. Rare Beauty Liquid Touch Brightening Concealer

    310W

    Rare Beauty Liquid Touch Brightening Concealer, shade 310W

    • Close colour
    • Medium light · Warm · peach undertone

    $24

    SephoraView at Sephora
  5. Tarte Shape Tape Full Coverage Matte Concealer

    42S tan sand

    Tarte Shape Tape Full Coverage Matte Concealer, shade 42S tan sand

    • Close colour
    • Medium light · Warm · golden undertone

    $32

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Beech 6

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Beech 6

    • Close colour
    • Medium · Warm · golden undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm, against L.A. Girl Pro.Matte Foundation in Soft Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BeigeClosest shade matchTan WarmScore
Shade match55% of overall96
Colour94#c2a07e#c2a483Very close colourColour difference 1.6 (0 is identical)
Depth97MediumMedium lightCloseDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Tan Warm.

Same or better

  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims not settling into lines
  • No fragrance listed

Different

  • No long-wear claim

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high
View full match

Why the closest overall alternative works

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN4, against L.A. Girl Pro.Matte Foundation in Soft Beige. Every attribute compared, with its share of the score.

ComparedYour shadeSoft BeigeClosest overall alternativeTN4Score
Shade match55% of overall86
Colour91#c2a07e#c49f81Very close colourColour difference 2.1 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.0
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared66
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall84
Skin type84Combination, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 83/100Shade match 86/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer in TN4.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • No fragrance listed

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Adjustable Coverage Powder Foundation Tan Warm

Match price
$16Ulta BeautyUlta Beauty
Costs $6.51 more

Your shade $9.49 at CVS · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer TN4

Match price
$40Ulta BeautyUlta Beauty
Costs $30.51 more

Your shade $9.49 at CVS · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.