Double Take Baked Full Coverage Foundation Medium dupes and alternatives Laura Geller
4.2 (872)·Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Ranked by the shade match: colour, depth and undertone only. Each row leads with its shade match; the overall match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· No long-wear claim
Score details
Shade match
98
Finish & visual result
73
Wear & performance
49
Skin suitability
84
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines
$17.99Ulta Beauty(product price)$20.01 less (53%)4.2 (5,328)
Matches: Near-identical swatch colour· Same neutral undertone· Same full coverage
Differences: Radiant rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
98
Finish & visual result
48
Wear & performance
61
Skin suitability
84
Looks identical · Radiant · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No long-wear claim· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
100
Wear & performance
40
Skin suitability
30
Looks identical · Matte · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim not settling into lines
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
65
Skin suitability
33
Looks identical · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
95
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: Medium skin with a neutral undertone
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
94
Finish & visual result
81
Wear & performance
61
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
73
Wear & performance
70
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium skin with neutral/rosy undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim transfer resistance
Differences: Natural rather than matte finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
65
Skin suitability
60
Looks identical · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium with warm yellow undertones
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
93
Finish & visual result
73
Wear & performance
51
Skin suitability
60
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
82
Wear & performance
51
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for normal/oily/sensitive skin
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
81
Wear & performance
65
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin
Retailer shade note: medium skin w/ neutral to golden undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than full coverage· Does not claim transfer resistance
Score details
Shade match
92
Finish & visual result
73
Wear & performance
51
Skin suitability
60
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance
Retailer shade note: medium skin with golden undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Same full coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
70
Wear & performance
61
Skin suitability
84
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: golden beige shade with warm undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than full coverage· Does not claim transfer resistance· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
93
Wear & performance
51
Skin suitability
28
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium skin with neutral undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
81
Wear & performance
65
Skin suitability
30
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for normal/sensitive skin
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Buildable rather than full coverage· No long-wear claim· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
93
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for normal/oily/sensitive skin
Retailer shade note: medium with golden undertones
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· No long-wear claim
Score details
Shade match
91
Finish & visual result
73
Wear & performance
65
Skin suitability
56
Very close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: medium-tan warm skin with golden undertones
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Medium rather than full coverage· No blurring effect claimed· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
81
Wear & performance
61
Skin suitability
67
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
91
Finish & visual result
73
Wear & performance
72
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol
Matches: Very close colour· Similar undertone (warm vs neutral)· Both claim a blurring effect
Differences: Natural rather than matte finish· Medium rather than full coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
73
Wear & performance
70
Skin suitability
60
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin
Retailer shade note: medium skin with warm/golden undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
81
Wear & performance
75
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: medium with warm olive undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
81
Wear & performance
75
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: medium with warm golden-olive undertones
Matches: Very close colour· Same matte finish· Both claim transfer resistance
Differences: Olive rather than neutral undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
81
Wear & performance
75
Skin suitability
28
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/sensitive skin
Retailer shade note: medium with warm golden-olive undertones
The closest shade to Laura Geller Double Take Baked Full Coverage Foundation Medium (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Maybelline Fit Me Dewy + Smooth Foundation in 210 Sandy Beige, against Laura Geller Double Take Baked Full Coverage Foundation in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest shade match210 Sandy BeigeHow they compareScore
Shade match55% of overall99
Colour60%98#e5a67d#e2a47cLooks identicalColour difference 0.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared28
Finish35%12MatteRadiantDifferentRadiant finish rather than matte
Coverage30%40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type100%30Normal, oily, sensitiveDry, normalBoth marketed for normal skin
Overall match 70/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand, against Laura Geller Double Take Baked Full Coverage Foundation in Medium. Every attribute compared, with its share of the score.
ComparedYour shadeMediumClosest overall alternative36S Medium-Tan SandHow they compareScore
Shade match55% of overall93
Colour60%96#e5a67d#e4a97fLooks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared100
Finish35%100MatteMatteSameSame matte finish
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity30%70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance20%100ClaimedClaimedSameBoth products claim transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, oily, sensitiveNormal, combination, oilyBoth marketed for normal/oily skin
Overall match 93/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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