Beautler.Your beauty butler

Double Take Baked Full Coverage Foundation Medium dupes and alternatives Laura Geller

Light medium · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Maybelline Fit Me Dewy + Smooth Foundation 210 Sandy Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Laura Geller
MediumChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Maybelline
210 Sandy Beige
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Radiant · Light coverage
Shade match
99out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$9.12WalmartWalmart
$28.88 less (76%)

Your shade $38 at Sephora

WalmartView at Walmart

Closest overall alternative: Tarte Face Tape Full Coverage Foundation 36S Medium-Tan Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Laura Geller
MediumChange shade
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Tarte
36S Medium-Tan Sand
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
93out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
89
Skin (Skin suitability)
60
Best price
$42Ulta BeautyUlta Beauty
Costs $4 more

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Buildable rather than full coverageNo long-wear claimDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    65
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: for medium rich neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  2. #4 · L'Oréal Paris

    Infallible Cushion Foundation

    260 Warm
    Shade match 94
    $19.99Ulta BeautyUlta Beauty(product price)$18.01 less (47%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    84

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible Cushion Foundation

    253 Warm
    Shade match 91
    $19.99Ulta BeautyUlta Beauty(product price)$18.01 less (47%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    84

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than full coverage · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  4. Shade match 83
    $53SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Slightly cooler undertoneContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    89
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Contains drying alcohol

    Retailer shade note: Medium with Rosy Undertones

    Medium confidence· Digital match

    View match
  5. #7 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Tan 320
    Shade match 94
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Butter Pecan 330N
    Shade match 95
    $37SephoraSephora$1 less (3%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: Medium skin with a neutral undertone

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Daily Calm Makeup Balm Foundation

    Light
    Shade match 98
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageNo long-wear claim

    Score details
    Shade match
    98
    Finish & visual result
    73
    Wear & performance
    49
    Skin suitability
    84

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  8. Shade match 94
    $46SephoraSephoraCosts $8 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium skin with neutral/rosy undertones

    Medium confidence· Digital match

    View match
  9. #11 · Maybelline

    Fit Me Matte + Poreless Foundation

    Warm Honey 322
    Shade match 91
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Very close colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Medium rather than full coverageNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    67

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 91
    $52SephoraSephoraCosts $14 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  11. Shade match 91
    $46SephoraSephoraCosts $8 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for sensitive skin

    Retailer shade note: medium skin with warm/golden undertones

    Medium confidence· Digital match

    View match
  12. Shade match 91
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same full coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    91
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: golden beige shade with warm undertones

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $39.50SephoraSephoraCosts $1.50 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    56

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: medium-tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  14. Shade match 93
    $58SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    60

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  15. Shade match 92
    $58SephoraSephoraCosts $20 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Natural rather than matte finishBuildable rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    60

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Buildable rather than full coverage · Does not claim transfer resistance · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for sensitive skin · Contains listed fragrance

    Retailer shade note: medium skin with golden undertones

    Medium confidence· Digital match

    View match
  16. Shade match 98
    $17.99Ulta BeautyUlta Beauty(product price)$20.01 less (53%)

    Matches: Near-identical swatch colourSame neutral undertoneSame full coverage

    Differences: Radiant rather than matte finishNo blurring effect claimedDoes not claim transfer resistance

    Score details
    Shade match
    98
    Finish & visual result
    48
    Wear & performance
    61
    Skin suitability
    84

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Radiant rather than matte finish · No blurring effect claimed · Does not claim transfer resistance · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  17. Shade match 93
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    62
    Wear & performance
    65
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium with warm yellow undertones

    Medium confidence· Digital match

    View match

Showing 12 of 17 matches

Looking for a concealer in your shade?

The closest shade to Laura Geller Double Take Baked Full Coverage Foundation Medium (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 6.2 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.2 N

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $32

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Graham Cracker 4.1 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Graham Cracker 4.1 Golden

    • Looks identical
    • Light medium · Warm · golden undertone

    $31

  3. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    6.5 Medium

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 6.5 Medium

    • Very close colour
    • Light medium · Neutral undertone

    $36

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC27

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC27

    • Very close colour
    • Medium light · Warm · peach undertone

    $30

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Warm Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Warm Beige

    • Very close colour
    • Medium light · Neutral undertone

    $36

  6. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Very close colour
    • Light medium · Warm · golden undertone

    $36

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Maybelline Fit Me Dewy + Smooth Foundation in 210 Sandy Beige, against Laura Geller Double Take Baked Full Coverage Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest shade match210 Sandy BeigeScore
Shade match55% of overall99
Colour98#e5a67d#e2a47cLooks identicalColour difference 0.7 (0 is identical)
Depth98Light mediumMedium lightCloseDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared28
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Normal, oily, sensitiveDry, normalBoth marketed for normal skin
Overall match 70/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Dewy + Smooth Foundation in 210 Sandy Beige.

Same or better

  • $28.88 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Both claim a lightweight feel
  • Adds SPF 18

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 18
OverlapPowder-based vs water-based; silicone high vs high

Why the closest overall alternative works

Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand, against Laura Geller Double Take Baked Full Coverage Foundation in Medium. Every attribute compared, with its share of the score.

ComparedYour shadeMediumClosest overall alternative36S Medium-Tan SandScore
Shade match55% of overall93
Colour96#e5a67d#e4a97fLooks identicalColour difference 1.3 (0 is identical)
Depth98Light mediumLight mediumSameDepth difference: 1.0
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared89
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, oily, sensitiveNormal, combination, oilyBoth marketed for normal/​oily skin
Overall match 93/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 36S Medium-Tan Sand.

Same or better

  • Near-identical swatch colour
  • Similar undertone (warm vs neutral)
  • Same matte finish
  • Same full coverage
  • Both claim a blurring effect
  • Both claim transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for sensitive skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Maybelline Fit Me Dewy + Smooth Foundation 210 Sandy Beige

Best price
$9.12WalmartWalmart
$28.88 less (76%)

Your shade $38 at Sephora

WalmartView at Walmart

Closest overall alternative

Tarte Face Tape Full Coverage Foundation 36S Medium-Tan Sand

Best price
$42Ulta BeautyUlta Beauty
Costs $4 more

Your shade $38 at Sephora

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.