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HUESTICK Complexion Stick 01 Deep dupes and alternatives Live Tinted

Rich deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation rich 10 c

The equivalent shade: scored on colour, depth and undertone only.

The match
R.E.M. Beauty
rich 10 c
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Buildable coverage
Shade match
92out of 100
Colour
86
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
Ulta Beauty Collection
Very Deep Cool
Depth and undertone: Rich deep · Cool
Finish and coverage: Matte · Medium coverage
Overall match
85out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
94
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Natasha Denona

    HY-GLAM Powder Foundation

    N17
    Shade match 81
    $55Ulta BeautyUlta Beauty(product price)Costs $13 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNot marketed for dry/normal/oily/sensitive skin

    Score details
    Shade match
    81
    Finish & visual result
    94
    Wear & performance
    100
    Skin suitability
    20

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Not marketed for dry/normal/oily/sensitive skin

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  2. Shade match 74
    $18.49Ulta BeautyUlta Beauty(product price)$23.51 less (56%)

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    100

    Slight colour difference · Natural · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than full coverage

    Retailer shade note: rich with cool neutral undertone

    High confidence· Digital match

    View match
  3. Shade match 76
    $44SephoraSephoraCosts $2 more

    Matches: Similar undertone (neutral vs cool)Both claim a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    76
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    60

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for dry/sensitive skin

    Retailer shade note: deep

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $13.48WalmartWalmart$28.52 less (68%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    430 Cool
    Shade match 82
    $16.99Ulta BeautyUlta Beauty$25.01 less (60%)

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishLight rather than full coverage

    Score details
    Shade match
    82
    Finish & visual result
    51
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Radiant · Light coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than full coverage

    Medium confidence· Digital match

    View match
  6. #8 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    46N Burnt Umber
    Shade match 76
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Same full coverageBoth claim a lightweight feelAdds SPF 30

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    76
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Temptu

    Perfect Canvas Foundation

    18N/C Cocoa
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)$8 less (19%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    77
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural matte · Buildable coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Buildable rather than full coverage · No blurring effect claimed

    Retailer shade note: deep shade with neutral-to-cool undertones

    Medium confidence· Digital match

    View match
  8. Shade match 78
    $69SephoraSephoraCosts $27 more

    Matches: Both claim a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    40

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Not marketed for dry/oily/sensitive skin

    Retailer shade note: very rich neutral

    Medium confidence· Digital match

    View match
  9. #11 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW65
    Shade match 86
    $39SephoraSephora$3 less (7%)

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: No skin-like finish claimedNo blurring effect claimedNot marketed for combination/dry/sensitive skin

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    49
    Skin suitability
    40

    Close colour · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/sensitive skin

    Retailer shade note: very rich with red undertones

    High confidence· Digital match

    View match
  10. #12 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    51N Choco Fudge
    Shade match 73
    $24Ulta BeautyUlta Beauty(product price)$18 less (43%)

    Matches: Same full coverageBoth claim a lightweight feelAdds SPF 30

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    73
    Finish & visual result
    64
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: a neutral toned, deep shade

    Medium confidence· Digital match

    View match
  11. #13 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    11N
    Shade match 72
    $49SephoraSephoraCosts $7 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    72
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: ultra deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · TIRTIR

    Mask Fit Red Cushion

    55N ESPRESSO
    Shade match 79
    $25Ulta BeautyUlta Beauty(product price)$17 less (40%)

    Matches: Same matte finishSame full coverageClaims 24-hour wear

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    79
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: deep with neutral undertone

    Medium confidence· Digital match

    View match
  13. #15 · Charlotte Tilbury

    Airbrush Flawless Foundation

    17 Neutral
    Shade match 72
    $52SephoraSephoraCosts $10 more

    Matches: Same matte finishBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    72
    Finish & visual result
    94
    Wear & performance
    51
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  14. Shade match 87
    $39SephoraSephora$3 less (7%)

    Matches: Same cool undertoneSame full coverageClaims long-wearing

    Differences: Natural rather than matte finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deepest cool with red undertones

    Medium confidence· Digital match

    View match
  15. Shade match 87
    $28SephoraSephora$14 less (33%)

    Matches: Same cool undertoneBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Radiant rather than matte finishMedium rather than full coverageNot marketed for normal/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    63
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · Not marketed for normal/sensitive skin

    Retailer shade note: espresso - rich brown skin with pink undertones

    Medium confidence· Digital match

    View match
  16. Shade match 80
    $69SephoraSephoraCosts $27 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Slightly lighterNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly lighter · No skin-like finish claimed · No blurring effect claimed · Not marketed for dry/sensitive skin · Contains listed fragrance

    Retailer shade note: deep with cool undertones

    Medium confidence· Digital match

    View match
  17. #19 · L'Oréal Paris

    True Match Super-Blendable Foundation

    C12 Cool Deep
    Shade match 83
    $13.99Ulta BeautyUlta Beauty$28.01 less (67%)

    Matches: Same cool undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishMedium rather than full coverageNo blurring effect claimed

    Score details
    Shade match
    83
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  18. #20 · Essence

    Foundation Stick

    400
    Shade match 81
    $6.99Ulta BeautyUlta Beauty(product price)$35.01 less (83%)

    Matches: Same cool undertoneSame matte finish

    Differences: Medium rather than full coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very deep with cool undertones

    Medium confidence· Digital match

    View match
  19. #21 · Tarte

    Amazonian Clay Blurring Powder Foundation

    61N Espresso Neutral
    Shade match 81
    $40SephoraSephora$2 less (5%)

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Medium rather than full coverageNo skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    60

    Slight colour difference · Matte · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · No skin-like finish claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin

    Retailer shade note: very deep skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  20. #22 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    9N
    Shade match 69
    $49SephoraSephoraCosts $7 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Slightly lighterNeutral rather than cool undertoneNot marketed for dry/sensitive skin

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: very deep skin with neutral undertones

    High confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    10.5N
    Shade match 69
    $49SephoraSephoraCosts $7 more

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Slightly warmer undertoneNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: ultra deep skin with neutral warm undertones

    Medium confidence· Digital match

    View match
  22. Shade match 73
    $40Ulta BeautyUlta Beauty(product price)$2 less (5%)

    Matches: Same matte finishSame full coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: rich brown skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  23. #25 · Essence

    Foundation Stick

    380
    Shade match 81
    $6.99Ulta BeautyUlta Beauty(product price)$35.01 less (83%)

    Matches: Same matte finish

    Differences: Neutral rather than cool undertoneMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    81
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim a lightweight feel

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  24. #26 · Tower 28 Beauty

    Swipe Serum Non-Acnegenic Foundation

    20R Zzyzx
    Shade match 87
    $36SephoraSephora$6 less (14%)

    Matches: Same cool undertoneClaims 16-hour wearBoth claim a lightweight feel

    Differences: Radiant rather than matte finishMedium rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    42
    Wear & performance
    60
    Skin suitability
    20

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · No blurring effect claimed · Not marketed for combination/dry/normal/oily skin

    Retailer shade note: Rich Red

    Medium confidence· Digital match

    View match

Showing 12 of 24 matches

Looking for a concealer in your shade?

The closest shade to Live Tinted HUESTICK Complexion Stick 01 Deep (Rich deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW65

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW65

    • Close colour
    • Rich deep · Cool undertone

    $30

  2. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Chocolate Chip 8.7 Red

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Chocolate Chip 8.7 Red

    • Close colour
    • Rich deep · Cool undertone

    $31

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    30NC

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 30NC

    • Close colour
    • Rich deep · Neutral · neutral pink undertone

    $30

  4. Tarte Shape Tape Full Coverage Matte Concealer

    63N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 63N espresso neutral

    • Slight colour difference
    • Rich deep · Cool undertone

    $32

  5. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    17.5 Deep

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Warm undertone

    $36

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    7N1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 7N1

    • Close colour
    • Rich deep · Neutral undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in rich 10 c, against Live Tinted HUESTICK Complexion Stick in 01 Deep. Every attribute compared, with its share of the score.

ComparedYour shade01 DeepClosest shade matchrich 10 cScore
Shade match55% of overall92
Colour86#382620#321e16Very close colourColour difference 2.9 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedRich deepNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100MatteMatteSameSame matte finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall20
Skin type20Combination, dry, normal, oily, sensitiveCombinationBoth marketed for combination skin
Overall match 78/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in rich 10 c.

Same or better

  • $7 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Buildable rather than full coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • No skin-like finish claimed
  • Does not claim a lightweight feel
  • Not marketed for dry/normal/oily/sensitive skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseOil-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool, against Live Tinted HUESTICK Complexion Stick in 01 Deep. Every attribute compared, with its share of the score.

ComparedYour shade01 DeepClosest overall alternativeVery Deep CoolScore
Shade match55% of overall75
Colour59#382620#3f2013Slight colour differenceColour difference 6.4 (0 is identical)
Depth100Rich deepRich deepSameDepth difference: 0.0
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall94
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily/​sensitive skin
Overall match 85/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Very Deep Cool.

Same or better

  • $26 less
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • Visible colour difference

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseOil-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapOil-based vs water-based; silicone high vs high

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation rich 10 c

Match price
$35Ulta BeautyUlta Beauty
$7 less (17%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Ulta Beauty Collection Complexion Crush Foundation Very Deep Cool

Match price
$16Ulta BeautyUlta Beauty
$26 less (62%)

Your shade $42 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.